I’ll be joining thousands at The O2 this weekend to relive school discos spent head to toe in sequins and roaring the lyrics to ‘Reach’. I’ll still be word-perfect, trust me.
As S Club 7 hit London on their reunion tour, I know by Sunday morning I’ll have lost my voice and be yearning for studded jeans, but I’ll have been reminded that the oldies are often the goodies. We all need little reminders like that.
In fact, leaving behind purple hair mascara and body glitter spray, there are lessons that PR professionals can take with them from a touch of S Club magic.
One of the band’s biggest hits tells us “don’t stop movin’, find your own way to it” and it’s good advice for tackling problems. Working out a solution in a way that suits you can be just as effective as taking advice and guidance from others. Innovation and problem-solving, big PR buzzwords, spring to mind here.
It’s a theme that runs throughout S Club lyrics. Their debut single back in 1999 had us singing “don’t stop, never give up, hold your head high and reach the top”, which was encouraging for schoolchildren at the time across the country, but remains so for this generation that have now reached the workforce.
Having reminded myself of these songs, it seems that simple lyrics can be the best. And aren’t we always told in PR to keep it to the point? Our pitches are clear and concise. Our press releases have no fluff or jargon.
Songs like ‘S Club Party’, ‘Reach’ and ‘Bring It All Back’ are catchy because they’re accessible. Just like the work of great PR professionals.