It’s all very well registering on LinkedIn, but if you don’t use it correctly then you may as well have saved yourself the time and not bothered at all. It still amazes me how many people fail to spend the time filling in their profile properly. So why is it so important?
If you want to appear in searches, be accepted as a group member or connection then an incomplete profile is not the answer! It’s that simple. Take for instance a group. You find one, it has people in it that you want to connect and discuss industry topics with. You request permission to join. You’re not accepted. More often than not it’s because the moderator can’t see who you are, and what you do from your profile headline. They don’t want to have to click on every potential member’s profile to see this so they don’t accept you and move on to the next person.
So what’s the answer? Here are a few tips to make sure your profile is optimised:
►Specialist in PR and communications for the recruitment sector ► social media for recruiters ►email@example.com
Follow these simple steps and you’ll be in a much better position. You’ll show up more often in searches, you’re more likely to be accepted as a group member, and you will help link up all aspects of yourself or business.