The knowledge of how to navigate a PR crisis is unquestionably a tool that every communications department wants to be armed with. So here it is – we’re giving you gold dust, as our recent edition of Wildfire features three key pieces of advice on how to turn a difficult political situation into a valuable piece of media coverage for your business school. The expert giving the insight is the current Dean at HEC Paris, and the former Dean of Desautels Faculty of Management at McGill University in Canada, Peter Todd.
In 2010 Desautels Faculty of Management at McGill University faced a delicate challenge in deciding to break free of Quebec’s taxation-funded model in order to self-fund and raise its MBA tuition fees. The government retaliated with a $2 million fine and the school were forced to sacrifice $1.2 million in subsidies.
Peter Todd had to step in to deal with the inevitable press enquires – both from local media, and international influencers such as the Financial Times. And he carried it off with some aplomb. Todd came across as thoughtful, understanding and having the school’s best interests at heart. Here are three lessons we have learned from Dean Todd’s approach:
Find out more HERE in the latest issue of Wildfire and enjoy the most up-to-date insights from BlueSky in the world of business education.