Now don’t get me wrong – I am no fan of Chris Moyles – I think he is a loud mouthed self-publicist. But, the decision to replace him based on the fact that the BBC wishes to attract a younger audience for the show concerns me on two levels.
First – the BBC seems to be exempt from the laws of age discrimination that apply to every other business in the UK. While the official line is that Moyles quit, Radio One Controller Ben Cooper said that the decision had been made after a ‘private conversation’ and that the decision was ‘part of a whole strategy to bring the average age of the Radio 1 Audience down’. If that isn’t age discrimination I don’t know what is
Second, why do they need to attract a younger audience? And frankly what percentage of this ‘younger demographic’ is going to be up and listening at 6.30am? The generations have come so much closer together in recent decades in a whole host of areas be it music, fashion or technology – ( who would have thought twenty years ago that our grandparents would have a mobile phone?) I may be 50, but I do share some of the same musical tastes as my 15 year old son (and he mine). The suggestion that the breakfast show and the music it plays is not for me and that I should somehow have a mental switch that pushes me over to Radio 2 as soon as I hit 30 is patronising in the extreme. I listen to Radio 2 sometimes – and sometimes I listen to Radio 1, 4, 5 Live and 6. So put that in your demographic pipe and smoke it!