Twitter – it’s like Marmite. It seems that you either love it or you hate it; or maybe more accurately you either use and benefit from it or you’re confused / uninterested / sceptical (perhaps all three.) I have certainly come across people from both camps, however the majority of recruitment professionals that I meet and talk to about Twitter give me that ‘look’ as if to say “I’m not convinced by your ‘Gen Y’ ways”. They just can’t see the value in using a tool made famous by Stephen Fry and Lily Allen in a viable way for business. I was probably one of these sceptics, as recent as a year ago, because I didn’t really know what Twitter could do. But earlier this year I bit the bullet and started tweeting, and am seeing the real benefits unfold.
Now I realise that to an extent I am preaching to the converted here, as a lot of readers are fellow tweeters, but I thought I would share a few success stories that we’ve had – both for ourselves and for our clients – thanks to the power of Twitter.
The truth is that no-one knows if Twitter is a one-minute wonder, or if it’s going to last the duration. But what is clear is that at the moment it’s huge and it shows no signs of going away. If you meet any Twitter-doubters, share this link with them and they may just change their mind! Do you have any Twitter success stories to add? Please share!