If I read one more article about how technology is going to put traditional recruitment firms out of business, I think I might weep (with frustration). I have a few grey hairs ( well quite a lot actually) and I get so bored with the same old scaremongering thats trotted out during every recession! Now don’t get me wrong – I’m a big fan of technology. But, as I pointed out in my last post, it has to be used as a tool, not as a replacement for a consultancy service that’s supposed to be based on relationships and people!
A decade ago, online matching technology was seen as a huge threat to the traditional agency model. Did they all go out of business? No! But what did happen was that once that ubiquitous war for talent reared its head, lazy recruiters thought they could source a CV from a job board’s CV database; send it to a client, place that candidate and claim a fee. That’s not recruitment – that’s taking the proverbial.
In my view, the recession has , quite rightly, hit those ‘recruiters’ who thought that it was ok to just press a few buttons and if technology is going to threaten any recruitment model then lets hope it’s that one. What really makes my blood boil is that some of the real recruiters – the professionals in our sector – get tarred with the same brush.
So embrace all the technology at your disposal and add it to your toolkit. But don’t forget that ‘added value’ that all your clients will be looking for. It’s what they have always wanted – and more importantly it’s what they always will want!