TAG - emlyon

Why a compelling brand message is needed for PR

Why a compelling brand message is needed for PR

Some business schools that are world-renowned – whether that’s the likes of Harvard, Stanford or Wharton – can simply rely on little else than their reputation to attract the world’s best faculty, students and corporate partners.
Best research in the media 2016

Best research in the media 2016

From how to improve online dating success – top tip: forget the anonymity feature – to how to navigate retirement, 2016 was a varied year in the world of press releases and pitches for our clients here at BlueSky Education. As another year ended, I looked back on the research I worked on during the past 12 months and highlighted some of my favourites.