BLOG

Social Media Noise

Story-telling madness

© Depositphotos.com/r.Hilch
© Depositphotos.com/r.Hilch

We all love modern communications channels don’t we? Twitter, Facebook, Google+, etc, etc, etc – fantastic. The only slight problem about them is the sheer amount of noise they produce. The fact that, at least, sometimes, you feel you are spending your life in a room of very opinionated and, all too often, boring and ill-informed people shouting at the top of their voices.

 

What we seem to be losing is the real art of engagement. Which is a bit of a pity because any channel of information is only as good as the way it’s used.

So how do you engage effectively?

 

Last night I forked out the princely sum of £27 (expense no object here – I know how to live) to spend two hours listening to Suggs, the erstwhile front-man of the band  ‘Madness’, do a little bit of singing, but mainly talk. And mainly about himself. Which really should have been rather boring, but was absolutely riveting and entertaining because he can tell a story.

 

And that’s what we need to remember. That one of the most powerful ways of communicating and engaging is by building and delivering a story. As we’ve been doing effectively since our ancestors sat round fires in caves . So perhaps we ought to get back to it. Instead of shouting rubbish at each other in 140 characters.

 

More links –

Related Post

How to get more shares for your content What’s the point in creating wonderful blogs and providing insightful comment if no one ever reads it?   Incredible thoughts deserve to be ...
Why you should be using the ‘rule of thirds’ in yo... One of the most common dilemmas facing marketers when it comes to producing a social media strategy is deciding on the content mix. What should you be...
Recruitment firms – think social media ̵... As recruiters you have undoubtedly all utilised social media tools to help build and engage with your current and potential client and candidate commu...

Leave a Reply

Your email address will not be published. Required fields are marked *