BLOG

Social Media

Social media – the darker side?

 

Social Media

I had an e-mail shot the other day from a supplier to the recruitment industry.  They wanted to test the power of viral marketing and were offering an incentive.  All good stuff you might say – great marketing ploy – but then when I read on it actually left quite a nasty taste in my mouth. All you had to do was to mention the supplier on various social networks and you stood a chance of winning a not inconsiderable amount of  their services for free.  So what’s so bad about that I hear you cry?  Well what they actually wanted was a plug – not a mention. The examples they gave were announcing on your LinkedIn status that you highly recommended them with their url; telling your friends on facebook that they are your favourite supplier;or that you follow them on twitter and then send out a message to all of your followers saying they should too. “We don’t care where and how you give us a mention as long as its clean and legal” they said.

Now don’t get me wrong – after all I am in PR and promoting yourself  as a ‘must have’ resource for the recruitment industry is all well and good. But, when I read a recommendation on Linked In – I’d like to think it’s because they know the firm or person involved, have worked with them, and can personally vouch for them. If a friend or colleague or fellow tweeter suggests I follow someone on Twitter, l’d like to think its because they think I’d genuinely find that person interesting.

Isn’t this just trying to buy recommendations? And isn’t that just a bit sad? Or is it innovative marketing? What do others think?

Related Post

All I want for PR 2018 – the good and the ba... New Year, new start and a new world of PR? In the ever changing society we live it can be hard to keep up. But let’s face it, scarily 2018 is fast ...
Au revoir but not goodbye I'm not very good at these things, but let me give it a go anyway... Some of you know and some of you don't, but tomorrow marks my last day at Blue...
The press release: much maligned but still importa... Some say the press release is dying. Judging by the amount of awful examples peddled to journalists and editors daily many would argue that it’s not d...

3 thoughts on “Social media – the darker side?”

  1. A bit sad.

    Those types of referrals are generally easy to spot because they often just rehash the same nondescript platitudes.

Leave a Reply

Your email address will not be published. Required fields are marked *