Silly season. Every July it rolls around and every year there’s a fresh batch of ridiculous stories that would never make it into the papers in the other months – this year has already given us the Barack Obama broccoli scandal and previous years have given us such delights as ‘Victor Meldrew is found in Space’ from the Sun (would you believe it?) and ‘Squirrel’s on Crack’ from the South London Press…
Flicking through the papers in July and August is all good fun – but there’s a definite opportunity for PR in these months that I’m not sure is exploited fully.
The papers and magazines are all struggling for good content – they are desperate for stats, info, ANYTHING that they can fill column space with. And you have to believe that a good pitch during such dry times will stand a better chance….surely? Just look at the amount of coverage given to MP’s holidays!
So – simple message – be a journalists friend and give them some good stuff over the next few weeks and you’ll likely see some decent results – maybe that pitch that you thought wasn’t strong enough for The Times has a chance after all!