Effective global PR – without breaking the bankThe £100,000 article – process safety engineerFrom press release to Sky NewsThe Association of Professional Staffing Companies (APSCoFrom standing start to thought leaderStrategic planning secures international coverageExclusive deal with industry leading publicationAn authoritative voice in response to a national crisisImproving prospects for disabled jobseekersEffective global PR – without breaking the bankThe £100,000 article – process safety engineerFrom press release to Sky NewsThe Association of Professional Staffing Companies (APSCoFrom standing start to thought leaderStrategic planning secures international coverageExclusive deal with industry leading publicationAn authoritative voice in response to a national crisisImproving prospects for disabled jobseekersEffective global PR – without breaking the bankThe £100,000 article – process safety engineerFrom press release to Sky NewsThe Association of Professional Staffing Companies (APSCoFrom standing start to thought leaderStrategic planning secures international coverageExclusive deal with industry leading publicationAn authoritative voice in response to a national crisisImproving prospects for disabled jobseekers

CASE STUDIES

image

Effective global PR – without breaking the bank

Founded in 1993, Antal International is a professional and management recruiter with over 120 offices in more than 30 countries around the world. Because of its global footprint, it needed to build an equally global PR strategy, which would provide support to all of its operations, but was daunted by fees in excess of £300,000 per annum estimated by a number of large PR firms it spoke to.
 
What we did
BlueSky advised the Antal board that the most cost-effective way to meet their objectives would be to create and provide support to a ‘DIY’ delivery system which would

WE THINK

top tips for dealing with a PR emergency

Crisis 101: top tips for dealing with a PR emergency

Most businesses will find themselves dealing with a difficult public relations event at some point and some may experience a full-blown crisis, such as data theft, cyber-crime or internal malpractice coming to light. In our digital age, news goes viral almost instantaneously, meaning that the implementation of a swift and effective crisis management strategy is essential. The wrong approach can irreversibly damage your brand and its relationship with clients and business partners.
One example of a PR disaster is the one which Oxfam currently finds itself experiencing. PR Week says that, “As far as communications crises go, the latest Oxfam