Effective global PR – without breaking the bankThe £100,000 article – process safety engineerFrom press release to Sky NewsThe Association of Professional Staffing Companies (APSCoFrom standing start to thought leaderStrategic planning secures international coverageExclusive deal with industry leading publicationAn authoritative voice in response to a national crisisImproving prospects for disabled jobseekersEffective global PR – without breaking the bankThe £100,000 article – process safety engineerFrom press release to Sky NewsThe Association of Professional Staffing Companies (APSCoFrom standing start to thought leaderStrategic planning secures international coverageExclusive deal with industry leading publicationAn authoritative voice in response to a national crisisImproving prospects for disabled jobseekersEffective global PR – without breaking the bankThe £100,000 article – process safety engineerFrom press release to Sky NewsThe Association of Professional Staffing Companies (APSCoFrom standing start to thought leaderStrategic planning secures international coverageExclusive deal with industry leading publicationAn authoritative voice in response to a national crisisImproving prospects for disabled jobseekers

CASE STUDIES

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Effective global PR – without breaking the bank

Founded in 1993, Antal International is a professional and management recruiter with over 120 offices in more than 30 countries around the world. Because of its global footprint, it needed to build an equally global PR strategy, which would provide support to all of its operations, but was daunted by fees in excess of £300,000 per annum estimated by a number of large PR firms it spoke to.
 
What we did
BlueSky advised the Antal board that the most cost-effective way to meet their objectives would be to create and provide support to a ‘DIY’ delivery system which would

WE THINK

Marketing numbers will stop the misunderstandings

Marketing numbers will stop the misunderstandings

Write a blog post they said.
 
Introduce yourself as the newest member of the team they said.
 
Maybe share some of your top marketing tips they said.
 
I’ll start with the easy one. I’m Andy Jones, Marketing Manager and BlueSky PR’s latest recruit.
 
I’ve spent all my career in sales, marketing and communications in sectors as diverse as cars, policing and even netball. It’s fair to say I like variety. Away from work you’ll usually find me at the gym. You won’t though, find me pounding a treadmill or pumping iron. You’re more likely to find