Paid SocialEffective global PR – without breaking the bankThe £100,000 article – process safety engineerFrom press release to Sky NewsThe Association of Professional Staffing Companies (APSCoFrom standing start to thought leaderStrategic planning secures international coverageExclusive deal with industry leading publicationAn authoritative voice in response to a national crisisImproving prospects for disabled jobseekersPaid SocialEffective global PR – without breaking the bankThe £100,000 article – process safety engineerFrom press release to Sky NewsThe Association of Professional Staffing Companies (APSCoFrom standing start to thought leaderStrategic planning secures international coverageExclusive deal with industry leading publicationAn authoritative voice in response to a national crisisImproving prospects for disabled jobseekersPaid SocialEffective global PR – without breaking the bankThe £100,000 article – process safety engineerFrom press release to Sky NewsThe Association of Professional Staffing Companies (APSCoFrom standing start to thought leaderStrategic planning secures international coverageExclusive deal with industry leading publicationAn authoritative voice in response to a national crisisImproving prospects for disabled jobseekers

CASE STUDIES

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Paid Social

RBL Associates is a specialist search and selection firm operating in the technology sector across Europe, the Middle East and Africa which focuses on sales team roles.
What we did for them
We were tasked by our client to generate new leads using an e-book they had developed. We advised our client that the most effective way to attract interest from their desired audience – hiring managers in the technology sector – would be to develop a lead generation strategy utilising paid LinkedIn ads.
To ensure that this was a success we:

Targeted specific job titles in the sector

WE THINK

Think your office refurb makes for interesting PR?

No one cares that you’ve decorated your office: ways to find PR stories that are of interest

The disparity between what a business thinks is an interesting PR story, and the information that actually grabs the attention of target publications, is often vast. However, by viewing potential press angles through the eyes of the audience, brands can uncover stories which won’t fail to make headlines.
In reality, even the most niche publications are unlikely to have much interest in the fact that you have had an office refurbishment, refreshed your website or invested in a new coffee machine. That is, of course, unless you have a solid angle as to ‘why’ you have made those changes which