I look at loads of recruitment websites – and loads of recruitment brochures. And most of them are deadly dull. Now I know, as someone who has a lot of involvement in producing content for such things, that’s a pretty controversial statement. But it’s true. And it’s mainly because a lot of recruiters all say the same thing. Leaders in our field, passionate about client service, yadda yadda yadda.
Now, correct me if I’m wrong but recruitment is and always has been a people business. And we all know that people buy from people, and, to coin yet another over used phrase, that people are your greatest asset. But because of the paranoia surrounding staff poaching, recruitment websites rarely talk about the people who work there. And then I saw Aquent’s website. What a breath of fresh air – at last a recruiter who bases their own image around their own people.
It may not be to everyone’s taste – but it’s different and fresh and innovative – and no – I haven’t had anything to do with it (more’s the pity).
And what of brochures? I’ve written copy for many over the years but have they had their day? I’d love some feedback here. Do you use them? Do your clients read them? And what’s the most important thing about them? Is an on line pdf enough or do clients want something they can touch and feel. Comments please!!