BLOG

image

Recruiter Q&A

For some recruitment businesses, the decision to undertake PR can be a hard one. Recruitment is hugely results driven and ROI is easily measurable. PR is different, and it can take some time to see results. With this in mind, we thought we’d feature a Q&A in each newsletter with a recruiter who uses PR, and why they do so. This edition we speak to David Leyshon, MD of specialist technical and engineering recruiter, CBSbutler.

Q: Why do you use PR?

A: We use PR as a key element to achieving our ultimate business goals: namely to promote the company as an employer of choice, build the brand amongst target communities and, in all cases, to create positive messages for the market place.

 

Q: How do you measure ROI?

A: ROI within PR can be somewhat qualitative. While loose financial returns can be applied to media insertions, we largely base it around feedback from stakeholders. And in the case of candidates, the number of applicants who refer to key PR events, such as awards.

 

Q:What advice would you give to recruitment businesses considering PR?

A: Be clear about your priorities and business objectives, define your strategy and agree a set of expectations via measurable service levels e.g. the number of media articles per quarter. Once you’ve decided on your goals, hold regular reviews to discuss performance and fine tune the approach and tactics used. Be prepared to enter into a two-way partnership; the quality of work delivered by PR professionals is highly dependent on the material your team offers up – they cannot perform miracles!

Related Post

PR, bloody hell…. The title of this piece paraphrases (kind of) Sir Alex Ferguson's initial response when asked his thoughts on Man Utd's miraculous 1999 Champions Leag...
How telling a Romanian folktale supports diversity Trinkets given in Romania at the beginning of Spring ©Depositphotos.com/alinbrotea If it rains on Sunday I might have a bad year.   It’...
Lessons in PR – what I’ve learned during a year on... Last week BlueSky PR directors Tracey and Adrian Barrett kindly treated the account executive team to lunch to celebrate our first year with the compa...

Leave a Reply

Your email address will not be published. Required fields are marked *