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Old Dogs and New Tricks: my take on social media in recruitment

 

I have attended two recruitment in social media events recently and although I thought I was fairly social media savvy – I definitely learned some interesting new stuff showing that you can indeed teach an old dog new tricks!

The first was the UK Recruiter and  HB RIDA Directors’ Networking Event. The first presentation was from Sophie Relf the Head of Marketing Strategy at Guardian Jobs.  While I didn’t actually agree with a lot of her comments (‘social media is a walled garden, for example’ – don’t get Andy Headworth started on that!), there was one phrase she did use which really struck a chord and that was “mobile is the remote control of people’s lives.”
This was a theme that Andy Headworth of Sirona Consulting picked up when he asked “How many of you have a mobile website”? The answer of course was everyone– it’s just that most look crap!  Andy then went on to (in his own words) take down the wall brick by brick and gave some great examples of how powerful the platforms have become.

Next up was Steve Evans of NetNatives who gave some really interesting insights into how Facebook pages are changing.  Likes will no longer be the be all and endall – but visitors will able to ‘recommend’ or say ‘I work here’ – think aboutthe potential branding for a temps recruiter around that!

Will Winch of Mishcon de Reya scared everyone to death (only joking Will) by giving the legal perspectives around data protection, data theft and cyber bullying

The other event was #RTSM11 run hosted by Recruitment International.  Andy Headworth (yes him again) talked about how Facebook is a content management platform – not a social network and so your content has to be relevant interactive and interesting – not just a page of jobs!  He also told us that Google+ is now the fastest growing social network in history and there are certainly some really interesting applications for recruiters.

Patrick Traynor from LinkedIn highlighted the new company status update function and pointed out how few organisations were using the free
products and services tab on company profiles. And a really interesting nugget – mobile searching on Linked In is up 400% year on year!!

Jorgen Sundberg from Link Humans gave his top five tips on putting together a strategy for your content marketing while Dave Martin from Brave New
Talent
told us that mobile will overtake desktops and laptops by 2013 and gave us a brand new buzzword – SoLoMo ( Social, Local Mobile).

Steve Ward from Cloud Nine shared a great story about his social media journey and then Oracle occupied the graveyard slot by aptly telling all
the recruiters how they recruit everything in house through social media !

All in all two great events – and I learned a lot !

 

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