I came across a newly launched website today, which I had been following on Twitter. Judgethejob.com allows you to submit anonymous reviews about what it’s like to work at a particular company. Eek scary huh? Well, if you’ve got a lot of disgruntled ex-employees, yes. But let’s be honest, it’s not like they don’t have any avenues to vent their frustrations already is it?
With the rapid expansion of social media and other internet offerings, organisations now have more tools than ever before to engage with people and boost their brand. But there are also more ways in which it can be tarnished – at the click of a button. Twitter, Facebook, Bebo, MySpace, blogs – gone are the days when the only way of exposing a wrongdoing is only possible by phoning your local newsdesk. News can be posted online and spread in a flash.
Traditionally PR has all been about press releases and taking journalists out for lunch but those days have passed (shame, I could get used to the idea of being a lady who lunches), but social media has to play a vital role today because it’s so powerful. However sometimes PR is left with the role of picking up the pieces and carrying out damage control, by which time there is limited chance of rescuing your reputation. Whether you employ a PR function or not, it’s time to think about your own PR.
We’ve all seen the examples of social media gone wrong – but if these have passed you by then take a quick look.
Those are just a few. When I did a Facebook group search for “I hate working at” I got 500+ results. Do you know what people are saying about you? Maybe it’s worth looking into – or better still, thinking about prevention rather than cure. Here are my top 10 tips for keeping an eye on your own online PR: