I went to a conference – the sandwiches were rubbish, but I’d go again next year.


Bluesky recently sponsored and attended the 2012 London MaKi conference – a two day event that brought together communications people from the world’s leading business schools and journalists from top international publications. The panel discussions were incredibly informative, interesting and varied, the presentations (one given by our very own Adrian Barrett) were insightful and the medieval banquet that took place on the Thursday night was, erm, interesting!

Industry conferences get a lot of flak – and in many cases it is justified. But I feel the MaKi event was truly valuable, and judging by the various comments from both attendees and the various panellists, I don’t think I am alone.

So, what makes a successful conference?

I don’t think it’s about the venue. I don’t think it’s about the catered lunch, or the ‘goody-bags’. I don’t even think it’s about who attends. I think it’s about the quality and relevance of the information that is disseminated. People may attend these events for a day out of the office, or a free lunch and a few cocktails – but if they truly take away some valuable, usable information and not just a free pen and some tired platitudes, that’s when you can call your conference a success.

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