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How to build a perfectly performing PR team through personality

Are you demanding and competitive, or patient and relaxed? Cautious and formal, or sociable and enthusiastic?

Even if they are opposites, all of these traits are positive – so bringing these personalities together can make the most impressively effective PR teams.

But how can you do it in your own company?

Take a look at ‘Insights Discovery’ to see how people have dominant characteristics. It’ll group personalities into Cool Blue, Fiery Red, Earth Green, and Sunshine Yellow. We are all unique combinations of these colours.

This psychology tool helps to understand strengths and weaknesses, communication style, approach to problems, and value to the team.

Insights Discovery

By building teams with people spread across these personality types, you’re more likely to create high-performing groups.

While people don’t fit perfectly into a segment, it’s easy to see what traits they are lead by. I’d say that I was largely Fiery Red – being rather strong-willed and purposeful – with a good dose of both Sunshine Yellow and Earth Green. When I look at other members of the BlueSky team, it’s easy to pick up and admire Kerry’s Cool Blue characteristics of precision and logic, Peter’s Earth Green traits of patience and relaxation, and Kate’s Sunshine Yellow qualities of enthusiasm and spontaneity.

Bringing these individual traits together here at BlueSky have built a strong, productive team.

With our differences come rounded decisions, considerate teamwork, and a broad focus. While those of the team who lean towards Cool Blue might tend to focus on problem-solving, the Fiery Red workers look to results, Sunshine Yellow focuses on interactions, and Earth Green looks to maintain harmony.

It’s simple to see why it works.

After all, each person in an organisation is unique, with different styles, needs and expectations. The key is make it work.

If you require PR support for your university or business school, contact BlueSky PR today.

Steph MullinsAuthor: Stephanie Mullins

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