A large amount of the stuff that fills our papers and news sites these days is PR. Even a good proportion of so called opinion pieces are driven by PR agencies.
It’s a bit of a shame that news organisations are struggling to pay for themselves these days – but it aint half a boon for us PR folk.
As a result of this, we have a responsibility of sorts – and one that makes good business sense. So much PR is noise – but let’s do the kind of PR that creates genuinely interesting reads. For one, it’ll help our clients to rise above the mean and gain some proper attention.
But it’ll also stop readers the world over giving up on newspapers altogether.