London School of EconomicsSaїd Business School at the University of OxfordUCL School of ManagementUniversité Paris-SaclayÉcole PolytechniqueThe Desautels Faculty of Management at McGill UniversityHEC ParisEuropean School of Management and TechnologyDarden School of Business: University of VirginiaemlyonProdigy FinanceThe IMPMLondon School of EconomicsSaїd Business School at the University of OxfordUCL School of ManagementUniversité Paris-SaclayÉcole PolytechniqueThe Desautels Faculty of Management at McGill UniversityHEC ParisEuropean School of Management and TechnologyDarden School of Business: University of VirginiaemlyonProdigy FinanceThe IMPMLondon School of EconomicsSaїd Business School at the University of OxfordUCL School of ManagementUniversité Paris-SaclayÉcole PolytechniqueThe Desautels Faculty of Management at McGill UniversityHEC ParisEuropean School of Management and TechnologyDarden School of Business: University of VirginiaemlyonProdigy FinanceThe IMPM

CASE STUDIES

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London School of Economics

Initially we were enlisted to raise the profile of the flagship management programme (the Executive Global Masters in Management) of the Department of Management in business education and management media globally, over the past three years BlueSky has considerably expanded its remit with LSE, working to create awareness and enhance the reputation of the Department through its programmes, faculty expertise and successful student community in key markets around the world.
 
Aside from writing press releases and handling media enquiries, BlueSky works with LSE faculty to understand their respective research focuses, constructs and refines editorial ideas and proactively sources media

WE THINK

top 5 tips for higher education PRs

Top 5 tips for higher education PRs

If you want to be a good PR person you need an effective strategy, working in the media is competitive and PR is often more of an art form than a sales technique.
Here are my top 5 tips for PR professionals working in higher education  to help you succeed.
1. Be reactive
My number one education PR tip is to be reactive. In my experience the reactive approach is far more likely to be immediately successful than blind pitching ideas to editors, hoping to connect with them with the right topic at the right time. This means keeping up