London School of EconomicsSaїd Business School at the University of OxfordUCL School of ManagementUniversité Paris-SaclayÉcole PolytechniqueThe Desautels Faculty of Management at McGill UniversityHEC ParisEuropean School of Management and TechnologyDarden School of Business: University of VirginiaemlyonProdigy FinanceThe IMPMLondon School of EconomicsSaїd Business School at the University of OxfordUCL School of ManagementUniversité Paris-SaclayÉcole PolytechniqueThe Desautels Faculty of Management at McGill UniversityHEC ParisEuropean School of Management and TechnologyDarden School of Business: University of VirginiaemlyonProdigy FinanceThe IMPMLondon School of EconomicsSaїd Business School at the University of OxfordUCL School of ManagementUniversité Paris-SaclayÉcole PolytechniqueThe Desautels Faculty of Management at McGill UniversityHEC ParisEuropean School of Management and TechnologyDarden School of Business: University of VirginiaemlyonProdigy FinanceThe IMPM

CASE STUDIES

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London School of Economics

Initially we were enlisted to raise the profile of the flagship management programme (the Executive Global Masters in Management) of the Department of Management in business education and management media globally, over the past three years BlueSky has considerably expanded its remit with LSE, working to create awareness and enhance the reputation of the Department through its programmes, faculty expertise and successful student community in key markets around the world.
 
Aside from writing press releases and handling media enquiries, BlueSky works with LSE faculty to understand their respective research focuses, constructs and refines editorial ideas and proactively sources media

WE THINK

How PRs should use Twitter as a professional tool

How PRs should use Twitter as a professional tool

Social media platform Twitter boasts over 330 million global users, and has quickly become the go to site for journalists, PRs and the general population, to view and share news. With around three quarters of journalists using Twitter every day and over 70% of them stating that Twitter is a valuable professional tool, it harnesses the potential to be a great platform for PRs to utilise, to the benefit of themselves and their clients.
However, with around 500 million tweets sent every day, it can be hard for PRs to really stand out from the crowd, and reap the full benefits