London School of EconomicsSaїd Business School at the University of OxfordUCL School of ManagementUniversité Paris-SaclayÉcole PolytechniqueThe Desautels Faculty of Management at McGill UniversityHEC ParisEuropean School of Management and TechnologyDarden School of Business: University of VirginiaemlyonProdigy FinanceThe IMPMLondon School of EconomicsSaїd Business School at the University of OxfordUCL School of ManagementUniversité Paris-SaclayÉcole PolytechniqueThe Desautels Faculty of Management at McGill UniversityHEC ParisEuropean School of Management and TechnologyDarden School of Business: University of VirginiaemlyonProdigy FinanceThe IMPMLondon School of EconomicsSaїd Business School at the University of OxfordUCL School of ManagementUniversité Paris-SaclayÉcole PolytechniqueThe Desautels Faculty of Management at McGill UniversityHEC ParisEuropean School of Management and TechnologyDarden School of Business: University of VirginiaemlyonProdigy FinanceThe IMPM

CASE STUDIES

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London School of Economics

Initially we were enlisted to raise the profile of the flagship management programme (the Executive Global Masters in Management) of the Department of Management in business education and management media globally, over the past three years BlueSky has considerably expanded its remit with LSE, working to create awareness and enhance the reputation of the Department through its programmes, faculty expertise and successful student community in key markets around the world.
 
Aside from writing press releases and handling media enquiries, BlueSky works with LSE faculty to understand their respective research focuses, constructs and refines editorial ideas and proactively sources media

WE THINK

How to measure the real value of PR: stack of newspapers

Return on Investment: How to Measure the Real Value of PR

Return on Investment. The crux of so many PR client meetings. Gone are the days of walking into a client’s office with a stack of newspapers that they’ve been featured in since the beginning of your contract; no longer can the value of PR be realistically measured by how much the table shakes when you drop that stack of coverage. So, how can it be measured?
The fact that the UK public relations industry alone is worth over £12.9 billion stands testament to the fact that PR matters, but there is an increasing appetite for hard data to back up