Imperial College Business SchoolLondon School of EconomicsSaїd Business School at the University of OxfordUCL School of ManagementUniversité Paris-SaclayÉcole PolytechniqueThe Desautels Faculty of Management at McGill UniversityHEC ParisEuropean School of Management and TechnologyDarden School of Business: University of VirginiaemlyonProdigy FinanceThe IMPMImperial College Business SchoolLondon School of EconomicsSaїd Business School at the University of OxfordUCL School of ManagementUniversité Paris-SaclayÉcole PolytechniqueThe Desautels Faculty of Management at McGill UniversityHEC ParisEuropean School of Management and TechnologyDarden School of Business: University of VirginiaemlyonProdigy FinanceThe IMPMImperial College Business SchoolLondon School of EconomicsSaїd Business School at the University of OxfordUCL School of ManagementUniversité Paris-SaclayÉcole PolytechniqueThe Desautels Faculty of Management at McGill UniversityHEC ParisEuropean School of Management and TechnologyDarden School of Business: University of VirginiaemlyonProdigy FinanceThe IMPM

CASE STUDIES

image

Imperial College Business School

When Imperial College Business School became the first education institution in the world to offer live lectures to students via hologram, they enlisted BlueSky to help to share the news with global media. Watch the video for the full case study.
See a video of the holograms in action, from Imperial’s YouTube channel visit : https://www.youtube.com/watch?v=ziIoUfzsk_Q

WE THINK

Houses of Parliament

Is traditional public relations redundant in modern politics?

Public image and politics have always gone hand in hand. Think JFK ensuring he looked as sharp as possible in the 1960 presidential TV debates in which he overwhelming beat his opposition, Richard Nixon. Think Margaret Thatcher before her election in 1979, taking lessons with a speech coach to help lower her pitch and develop a calm, authoritative tone. Think Tony Blair, in 1994, hiring Alistair Campbell as his press secretary and spokesperson for the Labour party. All of these are examples of politicians taking steps to try and shape and control their own public image.