Launched in 2010, Pinterest is now the third most popular social network worldwide after Facebook and Twitter . Unique users doubled from 2m in January 2012 to 4m in March 2012 and Public Relations is number six in the top ten audience interests. So can this fresh new platform add value to your business?
You may wonder if you have the time and resources to manage another social media account but Pinterest seems to have many unique attributes. Unlike other platforms, Pinterest doesn’t allow direct contact which positions it as a ‘buzz-building’ tool rather than a direct networking device. Pinterest’s mission is to “connect everyone in the world through the ‘things’ they find interesting”.
The site is incredibly user friendly. Install the handy ‘Pin It’ button on your browser and grab images from websites to add to you Pinboards automatically. And when you pin from a website Pinterest automatically grabs the source link which enables you to credit the original creator. Although the site is overwhelmingly visual, you can describe your pin using 500 characters and it’s simple to integrate your Pinboards with Facebook and Twitter accounts. According to www.mashable.com 20% of Facebook users are on Pinterest daily.
So what opportunities could you create by embracing the latest online phenomenon? Businesses are able to create pinboards for each employee; recruiters can create boards for particular vacancies and organisations can visually document their achievements.
Pinterest is unlikely to replace Facebook, Twitter or LinkedIn, but used alongside established channels it has the potential to add colour and diversity to your online presence. Use your imagination and discover what you can offer the Pinterest community today.
Have you explored it yet? Let us know by commenting below.