Developing a PR strategy for rankings

A guide to proactively handling the media coverage and messaging related to university and b-school rankings

Feeling  under  fire  from  a  barrage  of  rankings?  Barely  a  month  goes  by  without  a  media   league  table  of  the  world's  top  universities  and  business  schools.  The  last  two  months   alone  have  seen  the  publication  of  World  University  Rankings  from  both  Times  Higher   Education  and  QS,  while  business  schools  were  under  the  spotlight  with  the  Forbes  MBA   ranking,  the  FT  Masters  in  Management  and  Executive  MBA  rankings  -  the  later  was  the   100th  business  school  ranking  published  by  the  FT  since  they  began.  

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