Case study: Using social media to promote video engagement

The company

webrecruit is the UK’s leading online recruiter. Founded in 2001 by entrepreneur Phil Roebuck, who set up a traditional recruitment agency at just 22 years old, webrecruit paved the way for a new type of hiring: one that reduces recruitment spend and makes talent accessible to everyone.

It prides itself on offering candidates a high quality recruitment experience. Its blog, for example, has weekly advice aimed at all types of jobseekers, including topics such as how to market your skills on social media platforms, interview tips, and how to enter new industries.

How webrecruit utilises new resources

webrecruit recognises the need to keep up-to-date with what its audience wants and BlueSky PR works with them to maximise the channels available. For example, the online recruiter recently teamed up with Careercake.TV’s Aimee Bateman, who is a successful entrepreneur, ambassador for jobseekers, motivational speaker, TV presenter and author. She is widely recognised for her expertise within the recruitment industry, and the partnership will bring webrecruit’s candidates CareerCamLive – a free, live and interactive video stream offering advice.

In these monthly sessions, Aimee engages with viewers and answers career-related questions that have been posted on webrecruit’s social media channels. A different topic is covered each month, and on the first show Aimee explored ‘Using Social Media to Job Hunt’. This included answering questions on what jobseekers can do to stand out on social media platforms, how to use YouTube to get noticed, and how to improve your LinkedIn profile.

In order to raise awareness of the first CareerCamLive, BlueSky advised webrecruit that a series of targeted blogs would be a sensible route, along with regular messaging through the key social media platforms they used to communicate with candidates. Added to this, in order to maintain interest in the monthly events, BlueSky secured and ghosted a guest blog post to sit on Jobs&Careers Magazine – a popular online resource for jobseekers nationally. The first few episodes have been a success, with webrecruit extending the length of the sessions each month in order to address the vast number of candidate questions submitted.

CareerCamLive is a great example of how branching out and utilising the new tools available for recruiters can help businesses stand out from the crowd and appeal to a much wider audience.


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