BLOG

Case Study: Using LinkedIn to tackle business issues

The Company

Foyne Jones is a specialist recruiter of sales, managerial and executive appointments within the construction supplies and manufacturing sectors. With a background of professional sales within organisations such as Travis Perkins and Jewson, founders Jonathan Foyne and Peter Jones launched the company in 2003 in order to utilise their specialist sector knowledge.

The Challenge

Having recognised there is a lack of females in the construction supplies and merchants industry, Foyne Jones wanted to look at ways of addressing the issue and attracting women to the sector.

The Solution

BlueSky recommended a LinkedIn campaign, beginning with a survey across a variety of industry relevant groups to understand the full extent of the issue. The results of the survey highlighted that not only is there a limited number of females in the construction supplies and merchants industry, but also that this topic was of interest to many people across the sector.

In response, BlueSky set up a LinkedIn Group with Foyne Jones aimed at bringing together Women in Construction Supplies and leaders across the sector to tackle the problem. Within 24hours the group had over 40 members, with a large proportion immediately taking part in the discussion.

What they say:

“LinkedIn is such a major tool for recruiters. We’ve had a great response to the group so far and I’m looking forward to using the group more to tackle the issue of getting women into this male-dominated arena.” Peter Jones, Director of Foyne Jones

 

Related Post

Case study: Twenty Recruitment – getting coverage ... The company Twenty Recruitment is one of the world's fastest expanding independent recruitment businesses. In January 2009, while the recruitment se...
Case Study: Antal International in China The company Antal International is a management and professional recruitment specialist, focusing particularly on the sourcing and retention of candi...
Case Study: How to turn faculty research into medi... The client   The European School of Management and Technology (ESMT) was founded in October 2002 by 25 leading global companies. Based in B...

Leave a Reply

Your email address will not be published. Required fields are marked *