Making the most of networking events
Ochre House is the leading international partner for recruitment process outsourcing (RPO) and strategic talent management. It works with many of the world’s ambitious companies to build organisations that are truly talent centric.
With a wide range of contacts in the HR profession, Ochre House set up an HR Network in 2001 which provided opportunities for industry leaders to share their knowledge and learn from each other. This HR Network has developed over the years from the original networking events to include an online community and an annual HR Directors’ Symposium.
At the time, Ochre House had a PR agency on board who worked on a basic media relations campaign, but there were a few issues. Not only was it the case that the basic level of media relations wasn’t enough, but having initially seen a senior team and been sold on their experience, Ochre House were then disappointed to be left in the hands of a junior team member with less experience.
BlueSky PR started work with Ochre House in 2007 with the promise of a senior level team who would work on not only a media relations campaign, but other areas which would benefit the business such as a website re-write, video content and case study creation. The key selling factor however was BlueSky’s approach to the work.
Whilst a contract had been agreed, BlueSky mirrored Ochre House’s own approach with clients: if work needs to be done they will find a way to do it. As an Ochre House client once said, “The day you have to get a contract out of a drawer is the day you lose a contract.”
It was through this flexible approach that the BlueSky team came to work on the HR Network Symposium events. Having heard the frustration of the team that not enough was being done to maximise the content at these events, BlueSky recommended that a member of the team attend and participate in the discussion.
For each event, BlueSky created a White Paper report which brings together the discussions from the day for both those in attendance and other members of the network who were unable to make it. The content of each paper is then used for media relations activity and the Ochre House blog.
What they say
“BlueSky PR has a great approach to their work and have really become an extension of our marketing team. They don’t just stick to the PR, they provide us with marketing and business support which is exactly what you need from a supplier. We’ve really come to see the team as part of the family here. ”
Amy Knightley, Marketing Manager of Ochre House.