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Case Study: Handle Recruitment

The successful social media campaign

The company

Handle Recruitment is the leading recruitment consultancy for the media and entertainment industries. With more than 30 years’ experience, Handle has grown to encompass the wider demands of the increasingly complex media and entertainment arena. It is the only consultancy to have divisions dedicated to providing permanent, temporary, contract and interim solutions across all core business functions.

The challenge

BlueSky PR started work with Handle in 2010 with the brief of providing PR and communications support. Following the successful creation of multiple Twitter accounts for each division within Handle, there was a clear need to increase the follower numbers to heighten brand awareness. Handle set BlueSky the task of devising a social media campaign that would increase followers in the long run and highlight Handle to both job seekers and potential clients.

The solution

After an initial brainstorming session, BlueSky decided that a competition was the best option. However, the real issue would be how to get the information to the correct people, who would then follow them on Twitter. It was decided that the competition would be announced via email to Handle’s contacts and posted on its blog.

While Handle decided on what the competition prizes were to be, BlueSky came up with the questions. The competition details were hosted on a hidden page of the Handle website with a few questions about the company. The answers to all the questions were scattered throughout the site to encourage entrants to have a good look at the whole website and learn more about the business. In order to be sent the link to the hidden page, entrants had to follow one of the Handle Twitter accounts. They were then sent the unique website link to enter the competition.

The competition ran for two weeks, by which point the number of followers across the eight Twitter accounts had increased by over 800. Furthermore, the number of candidates that registered for jobs during the competition and in the following two weeks increased by 20%.

What they say

“We knew we had to increase our social media following but were unsure how to go about this. Once we had decided on what sort of prizes we would give away, BlueSky handled all aspects of the competition and came up with some great ideas. Following the competition, we have maintained our high Twitter following and have noticed a significant increase in candidates approaching us about opportunities. ”

Gill Bell, HR Director of Handle. 

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