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Case Study: Antal International in China

The company

Antal International is a management and professional recruitment specialist, focusing particularly on the sourcing and retention of candidates in the ‘Generation Y’ bracket. Founded in 1993, it was one of the first recruitment organisations to devote substantial resources to emerging markets.

The company now has over 100 offices in more than 30 countries, including China where there are offices in Beijing and Shanghai. Here, Antal works with both multinational organisations and major local Chinese companies.

 

How PR works for them

BlueSky worked with Sarah Jones, Antal’s operations director for Asia, to create an informative and authoritative article on the state of the recruitment market in China. This was then published on the website of askGrapevine HR, the online and print medium for senior HR management. The article was seen by the HR director of a major international publishing company, who was due to visit China to review the organisation’s talent sourcing strategy in the country. Impressed by Sarah’s in-depth knowledge of and insight into the market he contacted her to arrange a meeting in Shanghai. This has subsequently led to Antal being asked to help with a number of assignments at professional and management level across the business.

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