CASE STUDIES

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Effective global PR – without breaking the bank

Founded in 1993, Antal International is a professional and management recruiter with over 120 offices in more than 30 countries around the world. Because of its global footprint, it needed to build an equally global PR strategy, which would provide support to all of its operations, but was daunted by fees in excess of £300,000 per annum estimated by a number of large PR firms it spoke to.
 
What we did
BlueSky advised the Antal board that the most cost-effective way to meet their objectives would be to create and provide support to a ‘DIY’ delivery system which would

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The £100,000 article – process safety engineer

ReThink Energy – a specialist energy division of Rethink Group.
 
What we did for them
BlueSky engaged with one of Rethink’s energy experts and spoke with him at length to uncover some of the more problematic positions to recruit for.
From our discussions it became apparent that the role of process safety engineer was both critical to the running of a successful energy extraction project and also worryingly uncommon in the oil and gas market. Despite the position being absolutely crucial, there were very few experts available in the sector meaning firms had to pay significantly over the odds

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From press release to Sky News

One Way – a specialist rail and construction recruiter with offices across England.
 
What we did for them
One of the major problems facing the construction industry is the lack of skilled professionals in the current market. One Way, while continuing to successfully resource projects because of its robust yet agile model, had noted the increasing challenge of finding enough workers to meet the demand driven by the need for new housing and major infrastructure developments.
After engaging with the senior leadership at One Way, BlueSky drafted a press release highlighting that the impact of Brexit could take a

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The Association of Professional Staffing Companies (APSCo

The Association of Professional Staffing Companies (APSCo) is a trade association representing recruitment firms which place staff in the professional sectors. With operations in the UK, Germany, Singapore and Australia, the trade body has a wide range of audiences and stakeholders which calls for a robust yet flexible communications strategy in order to both promote planned initiatives and react in a timely fashion to economic and legislative developments.
 
Our Approach
PR activity is specifically focused on driving member acquisition by increasing non-member and stakeholder awareness, improving member engagement and promoting the APSCo brand.  We respond rapidly to government announcements

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From standing start to thought leader

a&dc is a leading consultancy in the field of behavioural assessment and development.
 
What we did
Although a&dc had developed a very strong client base and had completed some very impressive work in its field, the company was struggling to raise brand awareness more widely across the HR and general management community. While paid advertising had brought some limited success, the company wished to experiment with the use of PR to tackle the challenge and turned to BlueSky to plan and execute a tailored communications strategy.
 
We immediately identified that a&dc already had a wealth of thought

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Strategic planning secures international coverage

Berkley Group, an Ireland and Singapore based search, selection and talent management specialist which works across the IT, Pharma, Life Sciences and Engineering sectors.
 
What we did
Berkley Group produces a bi-annual survey that looks at employment and market perceptions internationally, the challenge was to get the information out to the public as quickly as possible and increase the likelihood of press coverage.
 
Working from the planned release date, the team implemented a strict timeframe for all activity and carried out thorough research to ensure that any major events which could potentially lessen the impact of Berkley’s

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Exclusive deal with industry leading publication

VMA Executive, the global search arm of a leading PR recruiter with an international reach. With offices in Europe and APAC and a partnership in the US, the company has gone from strength to strength as it continues its global expansion.
 
What we did
VMA produces a biennial report on the corporate communications landscape. This ‘Business Leaders in Communications Survey’ provides insight from senior level professionals across Europe. While the company had a direct marketing campaign planned for the distribution of the survey, it was keen to develop a partnership with one of the top PR or communications publications

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An authoritative voice in response to a national crisis

MSI Group is a leading supplier of frontline healthcare professionals, senior healthcare managers, pharmaceutical, medical device and life sciences staff via six specialist brands; MSI Recruitment, NRS Global, MSI GP, Locum Consultants International, MSI International and MSI Pharma. Clients include the NHS and other public, private and third sector organisations across 11 countries. MSI Group operates on every available NHS staffing framework, for all available healthcare categories, including those managed by Health Trust Europe (HTE), the National Collaborate Framework and Crown Commercial Services (CCS).
 
What we did
In early 2016, the national media was packed with stories of ‘rip-off’

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Improving prospects for disabled jobseekers

The Recruitment Industry Disability Initiative (RIDI) is an independent not-for-profit group of employers and recruiters that have come together to drive change for disabled people in the UK jobs market. While the initiative aims to remove the barriers faced by the millions of disabled people who are entering or progressing through the UK jobs market, its annual awards celebrate best practice in the inclusion of disabled talent.
 
What we did
In 2015 BlueSky PR was chosen by RIDI Award media sponsor, Guidant Group, which is part of Impellam, to implement and manage a PR campaign to raise awareness of