When Imperial College Business School became the first education institution in the world to offer live lectures to students via hologram, they enlisted BlueSky to help to share the news with global media. Watch the video for the full case study.
See a video of the holograms in action, from Imperial’s YouTube channel visit : https://www.youtube.com/watch?v=ziIoUfzsk_Q
Initially we were enlisted to raise the profile of the flagship management programme (the Executive Global Masters in Management) of the Department of Management in business education and management media globally, over the past three years BlueSky has considerably expanded its remit with LSE, working to create awareness and enhance the reputation of the Department through its programmes, faculty expertise and successful student community in key markets around the world.
Aside from writing press releases and handling media enquiries, BlueSky works with LSE faculty to understand their respective research focuses, constructs and refines editorial ideas and proactively sources media
BlueSky Education worked with the Saїd Business School at the University of Oxford to increase the Saїd Business School’s international visibility in its own right, as the University of Oxford is already an established name throughout the world, and drive student recruitment in key international markets such as Western Europe, Asia, Africa and Latin America.
BlueSky leveraged faculty expertise, research, new programme information and the student experience to achieve this. We were also given responsibility to line up media for the dean and senior faculty to meet in locations such as India, Korea, China, South Africa, Switzerland and Germany.
We were appointed by UCL School of Management when the Department of Management Science and Innovation was rebranded and relocated to Canary Wharf on a separate campus from the main university, to promote UCL School of Management in its own right. During which time they have hired a separate Dean to manage the facility.
Initially working on a six month project to audit and promote the UCL School of Management’s research, we selected five of the best research papers on key topics such as gender issues and management styles, and wrote press releases for these, resulting in significant coverage.
We were selected out of numerous PR firms to build and manage credibility and brand awareness for one of the world’s next great universities, Université Paris-Saclay – a collaboration of institutions who joined together, following a €9bn investment from the French government, in order to compete on an international platform – when the university was merely a concept. We took its aim to become one of the top 10 universities in the world, and shaped it into a strategy to bring all activities across the different institutions together to promote Université Paris-Saclay to an international market as a potential global
We have recently been engaged by École Polytechnique to promote the institution globally and raise its international profile to coincide with the launch of a new bachelor’s programme that will be taught in English for the first time in the university’s history.
Founded in 1794, École Polytechnique is considered domestically as an equivalent to Imperial or MIT, but is little known outside of France. They are therefore looking to raise international visibility in order to attract the best students from across the globe. École Polytechnique’s key strengths lie in their engineering and science research, which we are leveraging to
The Desautels Faculty of Management at McGill University in Canada is a leading international business school which offers several degree programs at the undergraduate, masters, doctoral and executive-level, including a BCom, an MBA, a bilingual EMBA, and a PhD in Management.
HEC Paris – a leading European business school located close to the diverse Paris business community. Specialising in education and research in management, HEC Paris offers a complete range of educational programs for the business leaders of tomorrow. The school has earned international acclaim for its superior programs, ground-breaking research, and outstanding faculty and student body. Whilst working with the BlueSky Education team, in 2018 alone the school received more than 2,200 applications, about 800 more than the previous cycle, and used the opportunity to admit 391 candidates, up from 232 the year before, enrolling 235, up from about 140.
The European School of Management and Technology (ESMT) was founded in October 2002 by 25 leading global companies. Based in Berlin, this leading European business school offers a full-time MBA and an Executive MBA program as well as executive education.
Darden is the business school of the University of Virginia in the USA. Founded in 1954 and based in Charlottesville, Virginia, the school is consistently highly ranked by both the Financial Times and the Economist. The school had made the decision to launch a new Global EMBA or executive MBA , which would feature study trips to key commercial markets around the world.
emlyon is one of France’s top business schools and also one of the global leaders in the teaching of entrepreneurship and the fostering of start-up businesses. Part of the ongoing strategy agreed between emlyon and BlueSky is to secure media coverage around new books written by the school’s faculty to demonstrate their expertise in key business areas.
Prodigy Finance is a specialist finance company founded by a group of graduates from the leading international business school, INSEAD. The company takes an innovative approach to student funding by setting up mechanisms by which a school’s alumni can, in effect, invest in the next generation students and, at the same time, earn an attractive rate of interest.
The International Masters in Practising Management takes place across five different business schools in Brazil, China, India, Canada and the UK. Devised by world renowned management guru Henry Mintzberg, the program is often cited as the ‘Anti-MBA’ and adheres to Professor Mintzberg’s high-profile views on business education, focusing not on getting a better job, but doing a better job. The programme states a preference for candidates who have a minimum of 15 years’ management experience and sessions often take place in unusual environments such as long-distance hiking trips.