Despite being the hottest July in a decade, the BlueSky Education team still managed to secure some quality coverage for our clients this month – with the help of a little air-con. Here are some of July’s highlights:
We secured coverage for two of our clients – Imperial Business School and Durham University Business School – in an article in the Financial Times, with careers advisors from both universities contributing ways to deal with disastrous MBA internships.
We also managed to secure coverage in The Economist for a number of clients. We had members of faculty from both MIP Milan and Imperial Business School feature in an article where academics gave their expert opinion on the ‘robo-tutor’ – a tool designed to aid students learning, in times where tutors are not available, such as at the weekend.
We produced a press release on our client, University of Cologne’s, research which showed that working mothers should not worry about their career hindering their child’s development, as working long hours is not proven to affect the child. Based on this press release, an article was then published in The Guardian.
We sent out another press release for our client, Nyenrode Business Universiteit, which was covered in the Global Banking and Finance Review. The research found that the auditing sector could lose over half of its trainees within two years, and to prevent this, they suggest tackling the root causes of high work pressure.
We also secured an article on the online news platform, Forbes, for our client, Rotterdam School of Management (RSM). A professor wrote an article examining why power and testosterone are a dangerous mix and found that those who had high levels of testosterone for their gender were more likely to be selfish and narcissistic bosses, and also gave recommendations on how to deal with these types of leaders.
These are just some examples of the quality coverage we have secured for our clients in July.
Interested in finding out how we can secure quality PR coverage for your business school? Get in touch today.