POSTED BY Peter Remon

Content impact

How to ensure your content has as much impact as possible

There are no two ways about it, creating great, insightful
content for your institution is always a good thing. However, it is extremely
difficult to measure how much of real impact each piece of content actually has
on the reader and whether or not this has a long-lasting effect.

Yes, there may be few concrete ways to measure this impact, but that does not mean that you shouldn’t be attempting to make your content as impressionable and as wide reaching as possible. And in fact, there are a number of ways that you can make

International PR

International PR offices – are they really needed to get international coverage?

You’re looking for a PR firm to help out with your international
PR efforts and come across a firm that states “we have offices based in New
York, London, Hong Kong, Paris and Berlin, in order to penetrate our key
markets in the most effective way possible”.

Sounds like an impressive company, who really have their finger on
the pulse in these key international markets, doesn’t it?

But, are international offices really needed for a PR firm to gain good quality coverage for its clients across a variety of different countries?

happy new year

BlueSky Education’s Key Topics of 2018

As we enter 2019, now seems a better time than any to look
back over the previous year and some of its key themes for business schools. Working
with schools across 10 different countries, BlueSky Education naturally has an
abundance of professors who have a lot to say on a wide range of topics. In fact,
in 2018 alone BlueSky Education delivered over 1,000 pieces of unique coverage
for its clients across a whole host of areas, in international, national and trade
publications.

Let’s take a look at three of the top themes which featured the

November PR Hghlights

BlueSky PR: Business Education Coverage Highlights November 2018

As November comes to an end and the BlueSky Education team looks forward to the Christmas holiday break, we take a look back at some of the great coverage we gained for our clients over the month of November. As ever, the BlueSky Education team had an extremely busy month, gaining numerous pieces of coverage in international, national and trade news outlets for our clients. Below we take a look at just a few examples of the fantastic media exposure we have secured this month.
At the beginning of the month, Imperial College Business School presented their own hologram lecturers.

Stand out from the crowd: How to differentiate your business school

How do you differentiate your business school from others in a crowded market?

In November, I had the pleasure of hearing from and spending time with representatives from some of Europe’s best and well-known business schools, at the GMAC European Conference in Berlin.
One of the running themes throughout the conference was how can business schools make themselves stand out. In fact, during one of the panel discussions, the audience of around 40 individual business schools were asked to define exactly what made their school different to others – what was their unique selling point?
Entrepreneurship one school shouted, internationally diverse another said, innovation someone bellowed from the back.
All key areas that

Volume of PR Coverage

Why PR shouldn’t be judged by the volume of coverage

When reporting back to your clients or manager, would you rather show them 20 individual pieces of PR coverage you’ve gained, or five? Naturally, you’re always going to say 20. The more coverage you gain for a client or business the better surely? It’s just more evidence of your value and more proof that their money is being well spent on PR, isn’t it?
Well, when you think about it, not every single piece of media coverage actually has the same impact or value. This is why when reporting coverage results to your clients or managers, it is important to

What can PR’s learn from England’s media strategy?

What can PR’s learn from England’s media strategy?

Rewind two years to a warm summer’s night in France, England have just suffered arguably their biggest humiliation at a football tournament, losing 2-1 to Iceland, a country with just over 300,000 population. Headlines across the nation read ‘national disgrace’, ‘not fit to wear the shirt’ and so on. The distance between the England national football team and the media and general public could not be further.
Fast forward to 2018, the scene could not be more different. A new manager and a new-look team which came so close to reaching a World Cup final. But, more extraordinary from a

BlueSky PR: Business Education Highlights June 2018

Despite the World Cup beginning in June, the BlueSky Education team still managed to kick on and have a successful month, where we secured quality coverage in global, national and trade outlets for our clients. Here are some of June’s highlights:
Two of our clients, Imperial College Business School and ESCP Europe, ranked highly in the Financial Times Masters in Finance ranking which was released in mid-June. This led to the BlueSky team distributing a press release for both our clients, who ranked 2nd and 9th, respectively. This press release featured in a Poets & Quants review of the rankings

BlueSky Education May 2018 Highlights

BlueSky PR: Business Education Highlights May 2018

Despite there being two bank holidays in May, the BlueSky Education team still managed to have another busy and successful month, gaining quality coverage in global, national and trade outlets for our clients. Here are some of May’s highlights:
A team of students from one of our clients, Imperial College Business School, set up an investment fund in which students from the business school were able to invest £100k in real assets to help develop their knowledge and skills needed for a career in asset management. BlueSky produced and distributed a press release on this student investment fund, which featured

social media client coverage

How to utilise social media to gain greater exposure for your client’s coverage

Social media is a great platform to share and gain greater exposure for your client coverage. However, many people are mistaken into thinking that simply posting a link to this coverage is enough to entice people to click the link and view the content. In a generation where people are seeking the quickest, most engaging and informative stories, a simple link with no extra added content is not enough to convince people to view your coverage.
Here are a few tips on how to form your social media posts so that your client coverage gets the best exposure possible:
Include

PR Highlights

BlueSky PR: Business Education Highlights April 2018

April proved, again, to be an extremely busy month for the BlueSky Education team – successfully gaining coverage for our clients in a number of global, national and trade outlets. Here are some of April’s highlights.
A professor from one of our clients, UCL School of Management, researched into the differences between student entrepreneurs and faculty entrepreneurs when commercialising their inventions. The research found surprising results, stating that student entrepreneurs were much quicker to commercial their inventions, but also less likely to patent their ideas or protect their innovations compared to faculty entrepreneurs. This research featured in a number of

BlueSky Education January 2018 News Round Up

BlueSky PR: Business Education Highlights January 2018

January 2018 proved to be a busy start to the year for the BlueSky Education team – with numerous successes for our clients in global, national and trade outlets. Here are some of January’s highlights.
A professor from one of our clients, Rotterdam School of Management, Erasmus University (RSM), looked into how Twitter could impact stock market predictions. The research found surprising results, suggesting that by analysing Twitter posts, scientists could predict stock market movements and help traders make decisions on investments. The research featured in a number of publications, including The Independent, City AM and Global Banking and Finance

How PRs should use Twitter as a professional tool

How PRs should use Twitter as a professional tool

Social media platform Twitter boasts over 330 million global users, and has quickly become the go to site for journalists, PRs and the general population, to view and share news. With around three quarters of journalists using Twitter every day and over 70% of them stating that Twitter is a valuable professional tool, it harnesses the potential to be a great platform for PRs to utilise, to the benefit of themselves and their clients.
However, with around 500 million tweets sent every day, it can be hard for PRs to really stand out from the crowd, and reap the full benefits

How to use news trends to gain great coverage for your clients

How to use news trends to gain great coverage for your clients

As 2017 comes to a close, you’d be forgiven for thinking the only significant (or fake!!) news stories this year have involved the Brexit negotiations and Donald Trump.
However, if you look a little closer, or have somehow managed to block the words ‘Brexit’ and ‘Trump’ from appearing on your phone (please let me know how!), there has been a number of other news stories on the agenda in 2017 – each of which has provided opportunities for the savvy PR operator.
So as the year comes to an end, here are just some examples of how to use news

5 tips to make your pitch stand out from the crowd

5 tips to make your pitch stand out from the crowd

Journalist’s jobs are becoming more and more time-pressed, with their inboxes increasingly flooded with PR’s pitches. Now more than ever, for a journalist to buy into a pitch, it needs to capture their attention. But how as a PR can you make your pitch stand out from the crowd ?
Make sure it’s newsworthy
Journalists are inundated with pitches daily, so ones that are boring, uninteresting, and un-newsworthy are destined to fail before they’ve even been sent. ‘The 5 best paints to watch dry’, for example, will never get coverage no matter how amazing your pitch is, or how slow