POSTED BY Kerry Ruffle

Business school overseas international media coverage

7 steps to securing meetings for your faculty abroad

Whether accompanying MBA students on international study
trips, attending overseas recruitment fairs or speaking at industry events, such
excursions provide the ideal opportunity to raise the profile of their school
on a wider scale by engaging with local media.

But securing the chance for your faculty to sit down with the
most influential titles in the country can prove to be far more challenging
than it is at home.

In an environment where your faculty are relatively unknown,
your school’s brand carries arguably less clout, and faced with short time frames,

Pitching a journalist

Who are you pitching to?

When sending a pitch to a journalist, what’s the first thing you need to check before hitting send? Checking your information is accurate perhaps? Making sure it’s short, swift and to the point? Making sure you’ve spelled their name correctly?
Whilst all of these points are absolutely important, they shouldn’t be your first consideration.
Instead of focusing on what you’re sending out, your first consideration should be for who you’re sending it to.
And, most importantly, why.
I attended a media conference in New York a few weeks ago. The event was an opportunity for business school PR and communications

BlueSky Education July 2018 Highlights

BlueSky PR: Business Education Highlights July 2018

Despite being the hottest July in a decade, the BlueSky Education team still managed to secure some quality coverage for our clients this month – with the help of a little air-con. Here are some of July’s highlights:
We secured coverage for two of our clients – Imperial Business School and Durham University Business School – in an article in the Financial Times, with careers advisors from both universities contributing ways to deal with disastrous MBA internships.
We also managed to secure coverage in The Economist for a number of clients. We had members of faculty from both MIP Milan

Why you should always meet your deadlines, and what to do when you don’t

Meeting deadlines is vital.
It’s either completely inappropriate or entirely fitting that I’m writing a blog post on meeting deadlines, considering BlueSky’s web editor asked me to submit this blog two weeks ago.
Whilst my tardiness served to inspire the topic of this post it certainly can’t be excused because, regardless of whether you’re providing comment to a journalist or a blog post for your own website, deadlines must be met.

Securing meetings for your faculty abroad

7 steps to securing meetings for your faculty abroad

As institutions strive to become ever more visible around the world and business education programmes become increasingly global in their teaching, business school faculty are required to spend greater amounts of time on the road.
Whether accompanying MBA students to emerging markets for international study trips, attending overseas recruitment events or speaking at industry events, such excursions provide the ideal opportunity for communications teams to raise the profile of their institutions – and their faculties – at a local level by sharing their expertise with local media.
But securing the chance for your professors to sit down with

Ingredients for a successful story

5 Ingredients for a successful story

Not all news is news.
And any PR professional doing their job properly knows that securing quality media coverage isn’t just about flinging every bit of information a client shares with them out into the world and hoping some of it gets noticed. We spend a great deal of time sifting through the information our clients share with us to find the stories that will make the best impact with their target audiences.
But sometimes those stories that can be media gold aren’t always the easiest to spot, or even the easiest to communicate clearly and convincingly to

Why journalists won't quote your client

Why journalists won’t quote your client…

Sometimes, no matter how much effort you put in, things just don’t work out. You might think your client is the ideal person to feature in a journalist’s article about the advancements of online education or the gender pay gap, you’ve swiftly pitched them to the journalist listing their various attributes, and you might have even submitted a comment or secured a phone interview. But, when the article is published your client has not managed to make it into the text – so why don’t journalists quote your client?
It’s frustrating? Yes. And it can happen for a myriad

Working with other institutions

How working with other institutions benefits all

Do you often find yourself missing out when looking to attract mainstream media attention with your school’s news?
Whether it’s the statistics surrounding class make-up, faculty research or a particularly astute comment from the Dean on the state of modern business education, communications staff are often faced with journalists turning their institution’s news down, or ignoring it entirely, regardless of how genuinely interesting it may be.
The grim reality is that the relevance, and thus the impact of the information they’re sharing with the media often decreases the further it travels outside of the school’s immediate community, even when these

Media advice when a journalist says yes

Media Advice: Essential steps when a journalist says yes

You’ve spoken with your client and clued yourself up on the topic at hand, you’ve devised an appropriate strategy for press activity, you’ve created an effective pitch and researched the most appropriate press outlets and, finally, you’ve got the journalist to give your client the go-ahead. Job done, right?

Media advice: Managing the interview process
Though we’re told time and again that the difficult part of the job is getting your client in front of a journalist, in reality that is only half of the battle. The really tricky part, sometimes, is keeping the journalist interested


Wildfire – the regular guide to best practice in b-school marcomms and PR

Wildfire – the regular guide to best practice in b-school marcomms and PR. Volume1, Issue 3. To download the full report, please click here.


When will words die?

If we are what we read, we are not well today.
I felt like decreeing the death of news when I opened The Times this morning. I was overwhelmed by the negative headlines (some listed below). I woke up in a great mood – it all went downhill as I got up to speed with the horrible things happening around us.
‘Women don’t understand fracking’
‘Talk Talk site breached in cyberattack’
‘Father of three shot dead by police after family row’
‘Cruyff has lung cancer despite kicking the habit’
‘Sausages are major cancer risk’

Bold Tweets

Should we be proud that our tweets are bolder than our talk?

Social media has bred a culture where it’s become far easier for us to express our opinions and impose judgement on others. Whether this is a positive or negative change is debatable, however it’s undeniable that the power social media can have over corporate behaviour has created a shift in our culture.
The past few weeks have presented something of a soap opera in the business sector as the villain of the pharmaceuticals industry that is Martin Shkreli eventually backed down following the backlash of the media after raising the price of a life-saving drug by 5000%. In case

Silly Season

A last hurrah to summer… BlueSky’s best bits of silly season.

So, it’s almost Autumn.
Along with the return of the miserable weather (although let’s be honest, that never really left), the hordes of kids heading back to school (my morning commute has never been slower) and the annoyance I feel at that one shop that insists on putting up a Christmas section (does anyone really need to buy mince pies in September?!), the one good thing that Autumn is bringing with it is a return to sensible, impactful news reporting.
The summer months are typically blighted by what’s become known as “silly season”, where actual news is so

Why we work more

In 1930, economist John Maynard Keynes predicted that by now, we would only be working 15 hours per week. Though, Keynes never said what we would do with all that leisure time. He was an aristocrat, he would probably want us to write poetry, dance and play the violin. Keynes once said “My only regret in life is that I didn’t drink more champagne”.
Sadly enough (or quite fortunately), his prediction never came to life.  But why exactly is this? His logic at the time made a lot of sense; the economy will grow, employees will become more


3 Personal PR Tips From a New Starter’s Perspective

There’s no perception you should be more aware of than your own. All it takes is Googling a name to get an insight into your character or about seven seconds on average in person before someone has summed up a judgement of your character. Having joined BlueSky PR this week it’s fair to say making a strong first impression has been something of a priority, as it would be for any new starter!
These three tips are yet to fail me when in the pursuit of creating a positive perception:
Awareness of Your Online Image

Lessons from fabulous Frankfurt

“Pull up a chair. Take a taste. Come join us. Life is so endlessly delicious.”
― Ruth Reichl
The words of American Chef Rachel Reichl could have been the ones of MaKi Conference hosts as we walked into a bright lecture room at Frankfurt School of Management and Finance in Germany. The room vibrated with enthusiasm and good will. It was to become to home of some of the greatest PRs in the world for the coming days.
Last week I attended one of the global MaKi Conferences. MaKi brings together communication professionals in the business education sector

Digital advertising

Will digital advertising survive?

There have been long debates on the fate of print papers in the digital age.  But we missed something vital. If consumers have the choice of blocking online ads, will digital advertising survive?
The argument goes like this: as modern society consumesinformation differently (digitally), news, and implicitly advertising, moves online. The business model is changing – the internet gave users unrestricted access to news and information which in turn put a lot of small papers out of business, while some moved all of their content online. Some newspapers will safeguard their precious content under a paywall but the


How to become a CEO by going to the movies  

Did you know there are 400 people in the world who can’t feel a drop of fear? Did you know there is a blind person in the USA who rides a bike everywhere?
I tend to not read business books – they seem to be carbon copies and rather dull. However, I did buy one recently, as its table of contents intrigued me. One chapter title in specific: “How to become Global Chief Executive by going to the movies more often”.  Is that possible? In what world?
In his book, The Rule Breaker’s Book of Business, Roger


Financial crises shorten your life

In our line of work, and especially here at BlueSky PR, we have the pleasure of working with some great minds from the higher and business education arenas. All of these people strive to make the world a better place and they employ different methods in achieving this aim. Whether they engage in research, projects or just teaching, talking to them is always revealing.
In the past couple of weeks I have been working on a piece of research from Rotterdam School of Management, Erasmus University (RSM). The study looks at the impact of financial crises – not


Creativity lies in questions

I don’t hold very many answers but I have a mind full of questions.
Radio host Julie Burste talks with creative people for a living. In one of her TEDed talks  she shares the story of novelist and Pulitzer Prize recipient, Richard Ford. One of the great wordsmiths of modern times is, in fact, dyslexic. In a press interview, Ford talks about how slow a reader he was as a child and how frustrated that made him. However, the minute he chose to embrace dyslexia he discovered a new universe – he could now hear the music in


It’s not all about the quick hits

They say good things come to those who wait, and a recent piece of coverage has proven to us here at BlueSky that they might have been right…


The PR epidemic – forgetting video

Video-sharing websites such as YouTube and Vimeo have made it easy for companies to have a dynamic presence online. Despite this, many companies still don’t use the medium to its full potential.
A good example of an organisation using video to attract stakeholders to their platform is Digg. Digg is a technology news aggregator that aims to feature the best videos the web has, to share with its audience. But Digg also has a blog and a content-rich website that attract an audience to their products. The Diggnation show is a weekly ‘’tech/web culture show’’ hosted by Alex Albrecht

What to expect from your first job interview

Last week my sister, who is still a student, walked into an interview room for a summer job – she was completely terrified. She rang me up to say she had got the role. It came as a surprise – I could hear it in her voice, as she said she could not answer some of the questions that had been posed.
I guess we all have moments of self-doubt and perhaps the younger and less experienced we are the more we feel the stress of a job interview. But sometimes we’re good! And we should own it!

Cutting through the noise: Quirky PR for Business and Higher Education

Business Education is a mature market, and with so many programmes out there and relatively few publications writing about them, there is a constant competition between schools for worthwhile coverage. On the other side of the fence, journalists are under considerable pressure to deliver news from education institutions in a new and engaging way.
With every school looking to share information about their new programmes, their faculty research and attempting to add their voice to wider industry debates, it pays to take the time to look at how you can make sure your opinion stands out from the crowd.

How will PR look in 10 years?

I remembered reading an article published more than 100 years ago which summarised different views of the future – the one we are living now. I must say that most of those predictions were spot on! People living more than a century ago expected technological advancements but the way things were going back then it was not too hard to predict that after Thomas Edison had invented the first viable light bulb in 1880, the product will only improve.
So now, out of a desire to be a step ahead of the game and also test our ability to


Congratulations Alex!

This week’s blog is in honour of our very own Alex Dobocan, who – after months of working for BlueSky by day and hitting the books by night – graduated from the University of Bedfordshire today, with a Masters in Cyber Stalking.
Though she should be busy celebrating, she took the time to send us this photo of herself in her cap and gown. In her email she remarked, “My hair looks like someone took an axe and chopped half of it off!”
Of course, we’ve all assured her that she looks lovely – but the picture has got

career choice

Have you thought about your career options?

I am not a career adviser and whilst I cannot tell you what to do, I can tell you what I did and how it worked.
I am writing this blog for undergraduates from all backgrounds who might need an inspirational speech or some guidance.  Here are three ways to get the most out of your university years and potentially the great job you want.
Network. A lot
I think I spoke with more people during my university years than I have spoken with in my entire life. For real. Being at university is a

Social Norms and New Year’s ‘Revolutions’

Since we are still in January and not enough has been said about resolutions here at BlueSky, I would like to bring this topic up, but perhaps with fewer platitudes this time.

In my experience, New Year’s Resolutions are heavily exploited by vendors and not so much by people. There is always a gym that tries to sell you a membership because it’s that time of the year. And there is always some sort of diet you should follow to lower your cholesterol which the radio stations advertise every half an hour. On one hand, corporations decide what

Social Media

There is nothing really social about social media!

There is nothing really social about social media!
I usually have many opinions but every now and then, I need to see how many other people might think alike – in the hope of proving that no one really does and I am the most extraordinary being. What is social media perceived to be and what it is in fact?
If we ask anyone what they think about social media, they will say it is a great way to stay in touch with the world around them (friends mostly, news and quotidian events).
But just how social


What is business school PR really about?

Managing your relations with the press and shaping your image in the competitive world of business education involves many activities. Which aspects of this process you place the greatest emphasis on can influence how well prospective students view your institution.
So what types of PR activities should business schools focus on? Should you be sending out press releases saying you’ve just appointed a new dean, set up a new chair or announced a new partnership? Well if you’re process driven then yes, but if it’s real results you want that can drive up application numbers, then the answer to


Client Q&A with Patricia Rousseau, Communications & PR Officer at the Vlerick Business School, in Belgium

Patricia Rousseau is the Communications and PR Officer at the Vlerick Business School in Belgium. In this Q&A she discusses her role at Vlerick, why she feels the use of PR to be important for business schools, and any advice for those looking to introduce PR to their institution.

• Can you give a brief outline of yourself and your role at Vlerick?
My name is Patricia Rousseau, new mother of a 6-month old baby girl and living in Ghent, Belgium.
At Vlerick Business School I’m responsible for press relations and content management for our four campuses


A lesson in PR from Brand Vs Paxman

Always conscious of adding to an overly saturated discussion, I couldn’t help but comment on the on-going furore over Jeremy Paxman and Russell Brand’s latest exchange.

In recent years Russell Brand has taken the route many well respected entertainers have gone down, becoming somewhat disillusioned in their own self-worth, thinking that the fact they sell out stadium size venues means they have the know-how and duty to solve the world’s problems. Granted they have a platform to influence like few others do, however when they are declaring such orders as refusing to vote in general elections, their privileged


Is your story never ending?

I should start by apologising to everyone for trying to redeem myself through this blog post. I promise that by the end of it there will be some food for thought. So bear with me.
Yesterday, myself and a couple of my colleagues attended a training course on how to create effective presentations led by David Josephs. The aim of it was clear. At the end of the training we were given the task of putting together a three minute presentation on a desired topic. This was going to be a competition (so I put my warrior hat on).


Want 10 more years? Play games

Business on the rise or fall, wobbly education systems, healthcare and the USA Government shutdown, I get it! We are all really busy and rightfully so, but is there any time to play games these days at all? Extensive research points out that games can actually increase life span!
I am not a big gamer, in fact, other than my sporadic ‘board game nights’, I do not play games at all. But should I?  Jane McGonigal (author of ‘Reality is Broken; Why do games make us better and how they can change the world’ ) strongly advises that games


Slavery in the city, or a quest for profits?

It is a recurring theme across all industries that it often takes something so shocking and so tragic, that an industry will wake up to the need for change. One such example of this was the news last week of a 21 year old Bank of America intern who was found dead after reportedly working several all night shifts in the space of two weeks. Questions remain as to the previous health of the individual, but rightly so Moritz Erhardt’s death has placed the culture of banking in the spotlight yet again.

Most people who enter the investment


Is 13 too young for LinkedIn?

This week, LinkedIn announced that in September it will open its doors to 13-year-olds, in a bid to encourage them to start thinking about their futures. Along with this announcement came news of the recently launched university pages on the networking site. The premise is simple; adult professionals can stay connected to their alma mater, and teenagers can brush up on their uni research and career prospects.
Though I applaud the good intentions behind this idea, and agree that information on how to get into certain universities and occupations should be more readily available, I can’t help but feel that

Post-A-Level Options

University isn’t the only option

Last week, thousands of students up and down the country received their A-level grades, with many now looking towards starting university in the autumn. However, results day has brought up much debate on the value of a degree versus other routes into employment. Skills minister Matthew Hancock, for instance, has said that apprenticeships are fast becoming the norm for young people who are looking for an alternative route to university. And who can blame them when tuition fees are now around £9,000 a year?
There’s real value in getting hands on experience learning on the job, and it’s positive


Are brainteasers beneficial in the recruitment process?

At BlueSky, we’re recruiting and are looking for account executives to join our growing team. But it wasn’t so long ago that I myself was applying for the role, in April last year. Our current hiring process got me thinking back to my first impressions of the company, colleagues, and the interview procedure in particular.
And interestingly, the structure of interviews has hit the headlines recently with Google making changes to its assessment. The corporation famously incorporated complicated brainteasers as part of its interview process, asking questions such as: ‘You are shrunk to the height of a nickel and

Case Study: How to turn faculty research into media friendly content

The client
The European School of Management and Technology (ESMT) was founded in October 2002 by 25 leading global companies. Based in Berlin, this leading European business school offers a full-time MBA and an Executive MBA program as well as executive education.
The challenge
BlueSky Education PR was tasked with creating media interest and securing coverage for a research project undertaken by a faculty member at the school. The research had monitored the progression and development of the European energy sector over a number of years in fields such as sustainability and green energy generation.
The solution
The BlueSky Education


“Facebook To Disappear in 4 Years From Now”…Should Mr Zuckerberg be worried?

Last week Forbes writer Eric Jackson published an article titled “Facebook Still Seems On Track To ‘Disappear’ In 4 Years From Now”. He suggests that in the next four years it could follow the same fate as Yahoo! and MySpace into the ‘has-beens’ section of the world-wide-web. Since Mark Zuckerberg carried out Facebook’s IPO in May 2012 and the collapsing share price that followed, we have seen much discourse as to the company’s future direction and success.

Switch Off

Should we be taking the time to switch off?

Like many people, I spend a lot of my day connected to the internet. Everything from my work responsibilities, to keeping in touch with the family and sourcing recipes for dinner is done online. I hadn’t really thought about the extent of my internet reliance before, but an article I read recently online got me thinking, do we depend on it too much?


Is your organisation really diverse?

We heard this week that SAP, the enterprise software company, is introducing an initiative to recruit more employees with autism. It recognises that they can bring great benefits to the business – commenting that ‘innovation often comes ‘from the edges’’ – and is looking to hire individuals with autism to work as software testers and developers.


Case study: From Company Blog Post to Sky News

The company
Twenty Recruitment is one of the world’s fastest expanding independent recruitment businesses. In January 2009 while the recruitment sector was suffering from the effects of global financial meltdown, it was rewriting the rule book and setting up the next generation of recruitment business. From a standing start in the very depth of the recession, the company is profitable, has multiple business streams covering 7 industry sectors, a global client base & offices in London and New York.

ochre house

Q&A: Simon Lythgoe – Head of Marketing at Ochre House

Why do we use PR?
The nature of our work means we are naturally a very content orientated company, which we use to position ourselves as thought leaders and to get our brand in front of industry spokespeople.  We use PR as one of our primary channels to disseminate this material and expand our proposition in order to support networking events, think tanks and to build our business development tools.


Five steps to building an effective online brand

Having a powerful online presence means more than simply investing in a snazzy website. Evolving client and candidate behaviour means that it is now more important than ever to build an authentic and recognisable presence across an ever-expanding range of platforms. In order for your brand to resonate with your target audience, it needs to instil confidence and trust. Here are our top tips for building an effective online brand:


Working at BlueSky PR

BlueSky’s four Account Executives (Freddie Isbister, Kerry Gill, Carly Smith and Hannah Jones) discuss the pros and cons of working at BlueSky, the training structures in place, and their PR evaluation project.

Press Embargo

‘Things can only get bitter’ when you breach a press embargo

Could there be a worse time for a London Newspaper to get it wrong?
The 21st March saw the arrival of the much-anticipated Budget for 2013 – though some managed to see it sooner than intended, as shortly before the Chancellor’s speech was due, the details were revealed on Twitter by the London Evening Standard.
The paper had been given details of the Budget’s main themes prior to the speech under a press embargo until later that afternoon. The embargo was still in place when the Standard tweeted a picture of its front page to its followers – a front

The Budget

The Budget 2013 – what does it mean for recruitment?

This year’s Budget wasn’t without its hitches, and The Evening Standard’s premature publishing of the results will lead to a review on how information is released in the future. It’s clear that George Osborne brought some welcome news to Britain though; September’s 3p fuel duty rise is to be scrapped, beer duty will be cut by 1p, and a 20% tax relief on childcare up to £6,000 per child is to be implemented from 2015. But how have the outcomes affected the recruitment industry?
Well, one of our clients – giant group – welcomed the promise of a clampdown on

Winner: PR Champion

And the winner is…

Thank you to all those who came to see us at last week’s Recruitment Agency Expo. If you visited our stand, you’ll be aware that we were offering attendees the chance to win a theatre trip and hotel stay for two in London.
The draw has now taken place, and we’re pleased to say that the prize is on its way to Laura Paterson, PR and Marketing Manager at Cedar Recruitment. Congratulations Laura!


Making research press friendly

BlueSky’s Freddie Isbister discusses his role as part of the Business Education team and how to communicate academic research to the wider media.


Q&A: Ann Swain – Chief Executive of APSCo

Why do we use PR?
We are a very busy trade association and consequently have a lot of interesting things that we feel we need to communicate out to the wider world.  APSCo is also a brand that our members are proud to be associated with and so it is important that we are seen to be participating in, and in many cases leading, the conversations around issues affecting the professional recruitment sector.  That on-going recognition of our brand is important to us – and important to our members.
How do you measure ROI?
Obviously we look at the number

top 5 tips

Five top PR tips for recruiters

At BlueSky, we’ve been specialising in PR for the recruitment industry since 2002. In this time, we’ve seen how our clients really get the most out of our services, but PR is only of benefit if used in the right way.
Are you a recruiter looking to invest in PR? Here are some top tips to get the most out of your money:
1.       Set objectives – Before you invest in PR, it’s important to really think about what you want to get out of it. Is it that you want to get more clients? Are you looking for new

Case study: Twenty Recruitment – getting coverage people actually read

The company
Twenty Recruitment is one of the world’s fastest expanding independent recruitment businesses. In January 2009, while the recruitment sector was suffering from the effects of global financial meltdown, Adrian Kinnersley (Managing Director) and Paul Marsden (Chief Executive) were rewriting the rule book and setting up the next generation of recruitment business. Twenty now has eleven business streams covering three industry sectors, a global client base and has launched in New York.
The challenge
Following its launch in New York, Twenty was keen to raise its profile through thought leadership articles but was only too aware that the


Quirky PR for higher education

BlueSky’s Kerry Gill discusses her role with the business education team, and how she goes about getting the right coverage for her clients.

Oscar Wilde Twitter

Would Oscar Wilde be on Twitter?

It may be surprising to some, especially to the media savvy world of PR & Communications, that the power of Twitter is still yet to be universally accepted. For many it is hard to accept how it has transformed both the business and media landscape. The new opportunities it has created strike fear rather than excitement in some (just watch the BBC 4 documentary on the New York Times if you want evidence for this).  Those who are yet to be convinced of its value seem all too keen to criticise its growing popularity at any given opportunity. A recent


Introducing the BlueSky Metior

The lack of effective measurement and evaluation in PR has become the proverbial albatross hanging around the neck of the industry. It’s not that nobody believes a system of evaluation is needed; rather that no method has really been put forward or agreed upon.
As Freddie pointed out in his blog last November, the absence of an agreed measurement system has led to almost 60% of PR campaigns not being evaluated at all. This not only means that clients do not get a realistic idea of the value of their investment, but also it can appear that PRs do not feel it


How can you benefit from online media?

PR is not simply about having an article in the press anymore. As technology continues to develop, and more and more individuals and businesses are on social networks, the value of online media is increasingly being recognised. This isn’t to say that being featured in a newspaper or magazine isn’t useful anymore – it is. But it’s important to use all of the communication channels at your disposal, and having an article published online can be of real benefit.
Perhaps its most obvious advantage over a print article is that it is there on the internet forever. Individuals from all

Case Study: The Venn Index

Campaign: The Venn Index
Client: Venn Group
Established in 2001, Venn Group is the UK’s only company dedicated to the provision of temporary and contract staff to organisations in both the private and public sectors.

 To raise awareness of the Venn Group brand across the key regions it operates in.
To utilise the organisation’s wealth of knowledge and data to exploit its position as a national consultancy.
To position Venn Group as a thought leader within the UK staffing industry and the sectors it operates in.

Strategy and plan:
In order to allow Venn Group to achieve

LinkedIn Updates

How to utilise LinkedIn’s new features

It can be difficult to keep up with the changes in social media – just when you think you’re getting used to it, a new development comes along! LinkedIn, for example, has recently undergone a makeover, with a refreshed layout and updated features. But how valuable are these, and what can you to do maximise their potential?
If you’re a regular LinkedIn user, you’re probably aware of endorsements. Perhaps you’ve been endorsed yourself, or maybe you’ve seen them on your homepage. They might not have as much value as recommendations, but if others are utilising them, you should too.


Measurement: the final frontier for PR.

I was shocked to read earlier this week that an estimated 50 to 60 per cent of PR campaigns use no method of evaluation. Considering that most businesses are obsessed with evaluation and analysis, why has the PR industry struggled for such a long time when it comes to measurement? Luckily a news item that came through this week helped give me the answer.
Gorkana reported that for the 2013 CIPR Excellence Awards, any entry which includes AVE (Advertising Value Equivalent) will be given a score of zero for the measurement and evaluation section of the judging. It appears to


Do PRs know enough about social media?

When reading through posts in a LinkedIn group, I came across a survey which has found that the majority of PR professionals have not made a concerted effort to know enough about social media.
The survey, carried out by StevensGouldPincus, asked the heads of 116 PR companies in the US about their social media usage. Almost all respondents agreed that it was important to be able to offer social media services to their clients, and recognised they risked losing business if their company was not up to speed in this area. However, only 25% of those surveyed admitted they had good

Young Apprentice

The Young Apprentice – experience v education

Last week we saw the Young Apprentice back on our screens as twelve young candidates compete to impress Lord Sugar and win a £25,000 prize. The first episode, which aired last Thursday, saw the 16- and 17-year-old students split into two teams – girls and boys. They were tasked with making a profit from other people’s cast-offs, which involved sorting through bags of unwanted clothes and picking out the ones to sell at a car boot sale or a shopping mall. Not only did this involve washing them – which proved a challenge in itself – but decisions had to

Sexist Media?

Is our media sexist?

For a long time, there’s been talk of sexism in the media, and the current Leveson saga brought the issue to the forefront once more. Charlotte Church expressed her disgust, and said that the presentation of women in the UK press “erodes everything that women have been trying to build for years”.
And now it seems that there’s data to support this view, as latest research reveals that the front pages of British newspapers are dominated by sexist stereotypes, humiliating photographs of women and male bylines.
According to the investigation, which was carried out by the industry body Women in


Is there too much focus on technology in recruitment?

I recently attended a meeting with one of our clients where a group of boutique and specialist recruiters were discussing changes being seen in the sector. They highlighted the importance of building relationships with employers and candidates, and how simple things, such as picking up the phone instead of emailing can really make a difference.
However, they recognised that recruitment is constantly evolving. There used to be much more of an individual service, for instance delivering CVs personally, but now there is a greater focus on process and efficiency. It’s often more about finding candidates matching the job description quickly,

Mitt Romney

A lesson in PR for Mitt Romney…….

Over the past three weeks it has been near impossible to watch, read or listen to anything that isn’t in some way Olympic related. All the usual news sources were dominated by the vast array of Team GB’s successes. However whilst we were being dazzled by the growing array of Olympic coverage, other equally intriguing news stories were being overlooked.
One that particularly caught my eye, from a PR point of view especially, was that of Mitt Romney’s recent and at best calamitous international tour. His ‘insult-the-world-tour’ (as the Guardian described it) was a repeat candidate for BlueSky’s dreaded PR

Olympians & Social Media

Will Social Media Become a Hurdle for Olympic Athletes?

Tonight the London 2012 Olympic Games finally get underway with the opening ceremony estimated to attract 4billion viewers worldwide. Many of these viewers will presumably take to various social media outlets to share their thoughts, and send messages of support to their teams. Unfortunately, the athletes probably won’t respond to it.
The International Olympic Committee (IOC) has released a four-page social media policy for competitors, instructing them on how they should use the likes of Twitter and Facebook during the games. Under the guidelines athletes are banned from uploading posts about the games as they happen, cannot publicly comment on the

optimism vs pessimism

Is it really as bad as we think?

In Britain, we always love to see the negative in things don’t we? When it’s raining, we’re complaining, but when it’s sunny we’re too hot. Instead of being excited that the Olympics are on home ground, we’re moaning about the chaos it’s going to cause. And as much as we look forward to going on holiday, there’s always so much to do before we go, and loads of washing when we get home!
The newspapers seem to reflect our pessimistic view. If we think back over the last few weeks, what do we remember reading in the headlines? Europe’s in

rec expo

Are you going to the next Recruitment Agency Conference? We are!

After the success of February’s event, our MD Tracey Dunn will be speaking at the next 2012 Recruitment Agency Conference in September.
The event is designed for professionals in recruitment who are responsible for growth and change in today’s challenging economic climate. Is this you? No matter what your position in the industry you are sure to find the conference valuable.
In her presentation, Tracey will be focusing on PR and branding, exploring why you need a brand and how you can use PR to help build it. She will also be looking at the different PR channels and how

google +

The Google+ ghost town

Google’s CEO Larry Page has announced this year that Google+ has crossed over the 100 million user mark. But am I the only one who is wondering who these users are, and where they’re hiding?
Apparently not. Software developer RJ Metrics has conducted a study into public interactions on Google+ and has published some less than flattering results.
After reviewing the activity of 40,000 users, RJ Metrics reportedly discovered 30% have only made one public post. What’s more, there is a 15% chance users will only ever post five times. On average there’s a gap of 12 days between posts,


“Leave politics alone, for your own safety!” My experience as a journalist in Kathmandu

Hi, I’m Freddie, the latest of the four new recruits to join BlueSky. The reason for my delayed arrival was due to a journalism internship I was completing in Kathmandu, one that represented a stark reminder to me that the health of the UK press is not in the terminal state of decline that many suggest.
I returned from Nepal to news that David Cameron had been signing off his texts with the acronym ‘LOL’ to Rebecca Brooks (which he understood to be ‘lots of love’), further exposing the cosy partnership that exists between the tabloid press and politics in


BranchOut – Facebook’s missing LinkedIn?

At BlueSky PR we recognise the value of social media and are constantly looking at opportunities with emerging platforms. We know how important it is to utilise new sites, but we also need to remember that the ones we already have are constantly evolving, and we have to keep up-to-date with any changes.
One such example is BranchOut, which has grown into the largest professional networking app on Facebook. After launching in July 2010, it now has around 25 million users. So, how can it benefit you?
If you upload your CV you can search and apply for jobs from

new recruit kerry

BlueSky’s latest recruit – Kerry Gill

Hi, my name is Kerry and I am one of four new additions to the BlueSky PR team.
This is my first venture into the world of PR, and despite having a lot to learn I’m looking forward to getting involved and showing people (including me) what I’m capable of… after I’ve finished the training programme that is!
My ideal job hasn’t always been PR, and until recently I’d channelled my energies towards journalism. Writing has always been my passion, and as a student I ensured I found work with local radio stations and newspapers. I went on to complete


BlueSky’s latest recruit – Hannah Jones!

Hi, I’m Hannah and I’m one of four new members at BlueSky PR.
As a recent Geography graduate a career in PR is perhaps not an obvious choice. However, my degree has provided me with a love and knowledge of international issues, as well as transferable skills in research, writing and communication.
I am passionate about international development and, during my second year at university, I was lucky enough to have the opportunity to go to Kenya on a field trip. This really opened my eyes to the complexities of poverty, and I went on to carry out an internship