POSTED BY Jake Galland

PR plan

How to create a PR plan

When it comes to PR, sitting down and strategising before embarking on a campaign is essential. A well thought out, comprehensive strategy can often make the difference between success and failure. Correct planning will help you organise your ideas, make sure your core messages are congruent, work out your target audience and decide on the tactics that you will use to target them. While ‘make a plan’ might sound like the most obvious statement in the book, it’s something that often gets overlooked or doesn’t get as much attention as it deserves. So, with that in mind – here’s

Measure PR

How to measure PR effectively

Companies invest considerable time and money into PR campaigns. While PR measurement may be a chore to some, without it you won’t learn anything, and won’t be able to improve future PR efforts. Measurement is an integral part of communications, and something that pays dividends in the long run.  However, so many companies are neglecting it, with 50-60% of PR campaigns having no method of evaluation at all. Here’s how to measure PR effectively:

How to measure PR effectively: Goal-setting

Ultimately, the return on your investment depends on the desired goals of a

Evergreen content

What is Evergreen Content? And Why You Should Love It

You may have heard the term before, but aren’t exactly sure what it means, how it can benefit your business, or why it’s named after a tree. So what is evergreen content? Evergreen content is content that is relevant now and long after it is published. It can show up in a variety of formats, such as ‘how-to’ articles, top ten lists, case studies, and much more.
Topics that work well for this are those that are part of our everyday lives, or relevant for everyone within a certain industry or subculture. Be it health, finance, careers, family, or relationships,

8 overlooked ingredients of a successful blog post

In my short time at BlueSky, I’ve written a lot of blogs. This has meant a fair amount research on what makes a great post, and also reading some which aren’t very good at all! If my experience has taught me anything, by making sure you do these often overlooked things, you can take your blog to the next level. So, here’s my list of 8 overlooked ingredients for a successful blog post:
1. Making a point
This might seem obvious, but many blog articles have nothing to say. Well, they might have something to say, but they don’t have a

PR professional typing on computer

Why I decided on a career in PR

Hi there, my name’s Jake and I’ve recently become a member of the BlueSky team!
If you had asked me what I wanted to do when I was a child, I’d probably have responded by telling you I was going to be a footballer, rapper or actor. PR was definitely not on my radar. However, as I realised I couldn’t run with a ball, rap or act, I was forced to look elsewhere. In hindsight, I think the skills needed for a career in PR have been with me for a long time. I’ve always been an avid reader and