POSTED BY Jake Galland

Evergreen content

What is Evergreen Content? And Why You Should Love It

You may have heard the term before, but aren’t exactly sure what it means, how it can benefit your business, or why it’s named after a tree. So what is evergreen content? Evergreen content is content that is relevant now and long after it is published. It can show up in a variety of formats, such as ‘how-to’ articles, top ten lists, case studies, and much more.
Topics that work well for this are those that are part of our everyday lives, or relevant for everyone within a certain industry or subculture. Be it health, finance, careers, family, or relationships,

8 overlooked ingredients of a successful blog post

In my short time at BlueSky, I’ve written a lot of blogs. This has meant a fair amount research on what makes a great post, and also reading some which aren’t very good at all! If my experience has taught me anything, by making sure you do these often overlooked things, you can take your blog to the next level. So, here’s my list of 8 overlooked ingredients for a successful blog post:
1. Making a point
This might seem obvious, but many blog articles have nothing to say. Well, they might have something to say, but they don’t have a

PR professional typing on computer

Why I decided on a career in PR

Hi there, my name’s Jake and I’ve recently become a member of the BlueSky team!
If you had asked me what I wanted to do when I was a child, I’d probably have responded by telling you I was going to be a footballer, rapper or actor. PR was definitely not on my radar. However, as I realised I couldn’t run with a ball, rap or act, I was forced to look elsewhere. In hindsight, I think the skills needed for a career in PR have been with me for a long time. I’ve always been an avid reader and