BLOG

PR Fail

A PR lesson from Yaya Toure’s birthday own goal

jamesgroup
jamesgroup

 

On the BlueSky PR Facebook page we have a feature called PR gold star and PR fail of the week, where we identify those who have had a particularly good week in PR terms and those who have committed a major public relations own goal. Almost every week, many of the contenders for the PR fail prize are from the world of football. But it’s fair to say last week the bar was raised quite spectacularly by Manchester City’s midfield maestro Yaya Toure.

 

Having scored 20 goals in City’s title winning season, Toure may seem an unlikely character to be mocked all over Twitter. However his recent ramblings of how the club disrespected him by “only” giving him a very large cake and sending a single Tweet to honour his birthday seems to have upset even the most staunch Blues supporter.

 

Knowing your audience

 

Perhaps the key issue with Toure’s comments is that they prove how out of touch he is with his customer base (i.e. the fans that effectively pay his wages through ticket prices.) Despite the amount of money that has come into the game in recent years, football punters would like to think that their club’s players still represent them on some level. I’m not sure how many of Manchester City’s global fan base turned 31 this year, but I’d be willing to bet none of them kicked up a fuss about having their birthday recognised, much less threatened to quit their jobs because of this.

So here is the PR message: no matter how successful you are, it is important to never lose touch of your customer base, whether they are football fans or business clients. With the rise of social media meaning your message goes worldwide in seconds, it is even more crucial to remember this.

 

More links –

Follow us on Twitter (link: https://twitter.com/BlueSky_Edu or https://twitter.com/BlueSkyPR)

 

Find us on Facebook (link: https://www.facebook.com/BlueSkyPR)

 

Who works at BlueSky? Find out more about us (link: https://bluesky-pr.net/category/meet-the-team)

 

 

 

Related Post

The PR epidemic – forgetting video Video-sharing websites such as YouTube and Vimeo have made it easy for companies to have a dynamic presence online. Despite this, many companies still...
All I want for PR 2018 – the good and the ba... New Year, new start and a new world of PR? In the ever changing society we live it can be hard to keep up. But let’s face it, scarily 2018 is fast ...
How to become a PR champion You have to believe in it yourself before you can convince other people of the power of PR and become a PR champion.   And why wouldn’t you? ...

Leave a Reply

Your email address will not be published. Required fields are marked *