BLOG

bad press releases

7 tips for writing a press release that won’t generate coverage

 

Breaking news

If you have spent any time on LinkedIn recently you may well have noticed the sudden influx of top tips guides which have been dominating your news feed, some of which are interesting, some generic, and many that offer blatantly obvious advice.

 

However, this is one that appealed to us here at BlueSky, written by McKinsey & Company’s Glenn Leibowitz called 7 tips for writing a press release that won’t generate coverage.

 

We always stress to our clients the importance of producing content that is relevant and interesting to their target audience rather than simply putting out information about themselves. So the next time you write a press release, before you hit send, make sure you haven’t unwittingly followed any of the advice below. If you have, maybe it is worth starting again.

 

https://www.linkedin.com/today/post/article/20140509014701-98412130-7-tips-for-writing-a-press-release-that-won-t-generate-coverage

 

 

Related Post

Lessons from fabulous Frankfurt   “Pull up a chair. Take a taste. Come join us. Life is so endlessly delicious.” ― Ruth Reichl   The words of American Chef Rachel...
The top five PR and marketing tips your recruitmen... © Depositphotos.com/ iqoncept The top five PR and marketing tips your recruitment business shouldn’t ignore   Whilst the recession cert...
Measurement: the final frontier for PR. I was shocked to read earlier this week that an estimated 50 to 60 per cent of PR campaigns use no method of evaluation. Considering that most busines...

Leave a Reply

Your email address will not be published. Required fields are marked *