bad press releases

7 tips for writing a press release that won’t generate coverage


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If you have spent any time on LinkedIn recently you may well have noticed the sudden influx of top tips guides which have been dominating your news feed, some of which are interesting, some generic, and many that offer blatantly obvious advice.


However, this is one that appealed to us here at BlueSky, written by McKinsey & Company’s Glenn Leibowitz called 7 tips for writing a press release that won’t generate coverage.


We always stress to our clients the importance of producing content that is relevant and interesting to their target audience rather than simply putting out information about themselves. So the next time you write a press release, before you hit send, make sure you haven’t unwittingly followed any of the advice below. If you have, maybe it is worth starting again.



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