I wanted to send you my warm thanks for all you have done for the Dean’s trip to Asia and to pass along his gratitude too. We met our deadlines, and I wanted to say how grateful we are for the opportunities you have created.
We could not dream of securing such coverage in South America without your help (and that is true in many of the other countries in which you are supporting us). We will make sure the Dean and others are aware of the ROI we are seeing in terms of long-form meaningful coverage. This sort of coverage is invaluable in demonstrating your impact.
Clare Fisher, Head of Public Relations
Working with BlueSky PR made me see the value of public relations – even though in the academic world this is something we do not always fully embrace. BlueSky were able to translate academic terminology so it was of interest to top tier international press and have also effectively targeted sector publications I was really keen on getting coverage in. One of the articles we worked on together (for The Guardian) attracted interest from the World Economic Forum, who got in touch with me about contributing to a future initiative. For me personally, this was the best result I could have hoped for.
Professor Leonardo Meeus
My training with BlueSky PR has been a great opportunity for me to develop my writing and learn some key tips and tricks in turning a piece of writing into an engaging story. I particularly appreciated how tailored the training was, as it focused on minimising the weaknesses and achieving the full potential of my writing.
Alina Vasile, Events and Communications Graduate Intern
I really value my relationship with BlueSky PR. The team never fail to listen to and understand what I’m looking for to make any piece of editorial work for my readers and go the extra mile to deliver commentators with expert opinion and insight efficiently and effectively.
David Woods-Hale, Head of Editorial and Public Relations
We were very pleased with the top-tier interviews you secured. Truly spectacular media.
Julie Daum, Senior Director of Communication
BlueSky is not your typical PR agency. Having worked with some of the most well known agencies in France for P&G in the beauty industry, I had a cynical view of PR agencies. Most of the time, we would spend months working on a press toolkit and hundreds of thousands of euros on an outlandish event just to gain journalist attention. The result was often a high volume of articles that, while helping to sell products in the short term, did little to build the brands I was working on in the long term. In addition, the turnover rate at some of the agencies was so high that in a year we had changed contacts 4 times and had to on-board the new contact each time. So, when I met with BlueSky, I was initially very sceptical. Over a year into our partnership, I’ve learned the difference between an ok agency and an extraordinary one.
The team at BlueSky worked very closely with our organisation to build CEMS’ unique story with the press. They have helped to guide us in the stories and publications that we should target and perhaps more importantly, the ones that we shouldn’t. They also build relationships with journalists and know which stories to pitch and to whom based on everyone’s needs. This is a far cry from the approach of doing high visibility press releases that could just as easily be done do through a news distribution agency for a fraction of the cost. Most importantly, the continuity and co-ordination within the team is the best I’ve ever seen. I’ve been working with a fantastic contact at BlueSky, but even when she’s away, her team is so well briefed on our projects that they’re able to take over flawlessly to ensure continued support. The results are the best coverage that we have ever seen, which hasn’t gone unnoticed by the top levels in our organisation, and is actually positively influencing our strategic objectives, in addition to meeting our immediate needs.
Rebecca Rosinski – CEMS Marketing Manager
BlueSky has done a great job for the IMPM.
Dora Koop, Managing Director
BlueSky contacted me about a year ago offering to arrange interviews for my BBC column. Since then, they have proved invaluable, offering insight and ideas, with a great understanding of what journalists need from sources. BlueSky are professional, extremely organised, and among the best PR people I’ve worked with in 20 years in journalism.
Eric Barton, Freelance Journalist
The team at BlueSky PR understand business education and what makes for an interesting story in the business school space. As a result they are able to turn even the most complex academic research into a “good read” and something that is enticing to the right journalists and editors. They also have contacts at the top business publications around the world and are able to craft press materials specifically to our target markets. Plus, they are great people to work with!
Martha Ihlbrock, Head of Communications and Marketing
The team at BlueSky truly are experts in higher education PR. Their knowledge of the industry, the market, and their relationship with relevant press around the world means that they have a good sense of what works with the media, and are refreshingly honest when discussing what won’t. BlueSky are proactive in sourcing and creating opportunities for coverage and always ensure we receive the maximum amount of exposure possible, with the right target audiences.
Yoony Kim, Head of Marketing and Communications
It is honestly a real pleasure to work with BlueSky PR. They are extremely efficient and action-oriented and really understand our PR goals. Their consultants are highly knowledgeable with regard to the vagaries of the education sector and use this insight, combined with initiative and resourcefulness, to achieve excellent results. I would recommend their services to anyone within the higher education space.
Valerie Jobard, PR Manager
What’s reassuring about working with BlueSky is their comprehensive knowledge of the education market. Unlike other PR firms, they are immersed in the world of education on a daily basis, continually making us aware of new opportunities to promote ourselves. With this knowledge and their extensive contacts with international journalists, we have been able to raise our profile in key markets across the globe.
Leilani Ku, Head of Communications and Marketing
Working with the team at BlueSky Education has meant that we have been able to achieve exactly the type of interest we were looking to generate.
I worked with BlueSky when I was at QS TopMBA.com and they were always excellent to work with. BlueSky made my job easy as they were always sending me idea and authors for articles. Through our work together the TopMBA.com network grew massively to include business school deans, notable graduates and current students that would have otherwise remained an untapped source.
Mike Grill, SEO, Content and Community Outreach Executive