The Desautels Faculty of Management at McGill UniversityHEC ParisEuropean School of Management and TechnologyDarden School of Business: University of VirginiaemlyonProdigy FinanceThe IMPMThe Desautels Faculty of Management at McGill UniversityHEC ParisEuropean School of Management and TechnologyDarden School of Business: University of VirginiaemlyonProdigy FinanceThe IMPMThe Desautels Faculty of Management at McGill UniversityHEC ParisEuropean School of Management and TechnologyDarden School of Business: University of VirginiaemlyonProdigy FinanceThe IMPM

CASE STUDIES

McGill's Desautels Faculty of Management

The Desautels Faculty of Management at McGill University

The Desautels Faculty of Management at McGill University in Canada is a leading international business school which offers several degree programs at the undergraduate, masters, doctoral and executive-level, including a BCom, an MBA, a bilingual EMBA, and a PhD in Management.

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effective media spokesperson

How to be an effective media spokesperson

When you step into the role of media spokesperson, it is full of challenges and pitfalls that could prove costly. But rather than viewing the dangers, it should be seen as the land of opportunity that can take your organisation forward to enhance its brand and reputation.
 
Press and broadcast coverage in the media is one of the most powerful ways to build your professional reputation—and showcase your organisation.
 
What makes an effective media spokesperson?
 
It is crucial that you know your organisation, exactly what it does and how. You need to know your people and who