CASE STUDY

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London School of Economics

Initially we were enlisted to raise the profile of the flagship management programme (the Executive Global Masters in Management) of the Department of Management in business education and management media globally, over the past three years BlueSky has considerably expanded its remit with LSE, working to create awareness and enhance the reputation of the Department through its programmes, faculty expertise and successful student community in key markets around the world.

 

Aside from writing press releases and handling media enquiries, BlueSky works with LSE faculty to understand their respective research focuses, constructs and refines editorial ideas and proactively sources media opportunities with well-respected national and sector-specific press, through which these individuals can be seen as thought leaders in their fields.

 

BlueSky has also been enlisted to ghost write articles for national media on behalf of faculty in line with the Department’s marketing activities, and also provides dedicated coaching in article writing for the department’s communications staff.

 

The result

Over the past two years we have achieved 49 pieces of online coverage with over 1.95 million page views and 11,200 social shares.  In addition to this we have achieved 17 pieces of offline coverage in publications including the FT, the Economist, the Guardian, the Independent, Business Review Europe, America Economia, St Petersburg Times, Times of India and Independent Nigeria, with a combined circulation of more than 5 million.

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