CASE STUDIES

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London School of Economics

Initially we were enlisted to raise the profile of the flagship management programme (the Executive Global Masters in Management) of the Department of Management in business education and management media globally, over the past three years BlueSky has considerably expanded its remit with LSE, working to create awareness and enhance the reputation of the Department through its programmes, faculty expertise and successful student community in key markets around the world.
 
Aside from writing press releases and handling media enquiries, BlueSky works with LSE faculty to understand their respective research focuses, constructs and refines editorial ideas and proactively sources media

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Saїd Business School at the University of Oxford

BlueSky Education worked with the Saїd Business School at the University of Oxford to increase the Saїd Business School’s international visibility in its own right, as the University of Oxford is already an established name throughout the world, and drive student recruitment in key international markets such as Western Europe, Asia, Africa and Latin America.
 
BlueSky leveraged faculty expertise, research, new programme information and the student experience to achieve this.  We were also given responsibility to line up media for the dean and senior faculty to meet in locations such as India, Korea, China, South Africa, Switzerland and Germany.

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UCL School of Management

We were appointed by UCL School of Management when the Department of Management Science and Innovation was rebranded and relocated to Canary Wharf on a separate campus from the main university, to promote UCL School of Management in its own right.  During which time they have hired a separate Dean to manage the facility.
 
Initially working on a six month project to audit and promote the UCL School of Management’s research, we selected five of the best research papers on key topics such as gender issues and management styles, and wrote press releases for these, resulting in significant coverage. 

Université Paris-Saclay

We were selected out of numerous PR firms to build and manage credibility and brand awareness for one of the world’s next great universities, Université Paris-Saclay – a collaboration of institutions who joined together, following a €9bn investment from the French government, in order to compete on an international platform – when the university was merely a concept.  We took its aim to become one of the top 10 universities in the world, and shaped it into a strategy to bring all activities across the different institutions together to promote Université Paris-Saclay to an international market as a potential global

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Effective global PR – without breaking the bank

Founded in 1993, Antal International is a professional and management recruiter with over 120 offices in more than 30 countries around the world. Because of its global footprint, it needed to build an equally global PR strategy, which would provide support to all of its operations, but was daunted by fees in excess of £300,000 per annum estimated by a number of large PR firms it spoke to.
 
What we did
BlueSky advised the Antal board that the most cost-effective way to meet their objectives would be to create and provide support to a ‘DIY’ delivery system which would

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The £100,000 article – process safety engineer

ReThink Energy – a specialist energy division of Rethink Group.
 
What we did for them
BlueSky engaged with one of Rethink’s energy experts and spoke with him at length to uncover some of the more problematic positions to recruit for.
From our discussions it became apparent that the role of process safety engineer was both critical to the running of a successful energy extraction project and also worryingly uncommon in the oil and gas market. Despite the position being absolutely crucial, there were very few experts available in the sector meaning firms had to pay significantly over the odds

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From press release to Sky News

One Way – a specialist rail and construction recruiter with offices across England.
 
What we did for them
One of the major problems facing the construction industry is the lack of skilled professionals in the current market. One Way, while continuing to successfully resource projects because of its robust yet agile model, had noted the increasing challenge of finding enough workers to meet the demand driven by the need for new housing and major infrastructure developments.
After engaging with the senior leadership at One Way, BlueSky drafted a press release highlighting that the impact of Brexit could take a

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The Association of Professional Staffing Companies (APSCo

The Association of Professional Staffing Companies (APSCo) is a trade association representing recruitment firms which place staff in the professional sectors. With operations in the UK, Germany, Singapore and Australia, the trade body has a wide range of audiences and stakeholders which calls for a robust yet flexible communications strategy in order to both promote planned initiatives and react in a timely fashion to economic and legislative developments.
 
Our Approach
PR activity is specifically focused on driving member acquisition by increasing non-member and stakeholder awareness, improving member engagement and promoting the APSCo brand.  We respond rapidly to government announcements

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From standing start to thought leader

a&dc is a leading consultancy in the field of behavioural assessment and development.
 
What we did
Although a&dc had developed a very strong client base and had completed some very impressive work in its field, the company was struggling to raise brand awareness more widely across the HR and general management community. While paid advertising had brought some limited success, the company wished to experiment with the use of PR to tackle the challenge and turned to BlueSky to plan and execute a tailored communications strategy.
 
We immediately identified that a&dc already had a wealth of thought

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Strategic planning secures international coverage

Berkley Group, an Ireland and Singapore based search, selection and talent management specialist which works across the IT, Pharma, Life Sciences and Engineering sectors.
 
What we did
Berkley Group produces a bi-annual survey that looks at employment and market perceptions internationally, the challenge was to get the information out to the public as quickly as possible and increase the likelihood of press coverage.
 
Working from the planned release date, the team implemented a strict timeframe for all activity and carried out thorough research to ensure that any major events which could potentially lessen the impact of Berkley’s

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Exclusive deal with industry leading publication

VMA Executive, the global search arm of a leading PR recruiter with an international reach. With offices in Europe and APAC and a partnership in the US, the company has gone from strength to strength as it continues its global expansion.
 
What we did
VMA produces a biennial report on the corporate communications landscape. This ‘Business Leaders in Communications Survey’ provides insight from senior level professionals across Europe. While the company had a direct marketing campaign planned for the distribution of the survey, it was keen to develop a partnership with one of the top PR or communications publications

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An authoritative voice in response to a national crisis

MSI Group is a leading supplier of frontline healthcare professionals, senior healthcare managers, pharmaceutical, medical device and life sciences staff via six specialist brands; MSI Recruitment, NRS Global, MSI GP, Locum Consultants International, MSI International and MSI Pharma. Clients include the NHS and other public, private and third sector organisations across 11 countries. MSI Group operates on every available NHS staffing framework, for all available healthcare categories, including those managed by Health Trust Europe (HTE), the National Collaborate Framework and Crown Commercial Services (CCS).
 
What we did
In early 2016, the national media was packed with stories of ‘rip-off’

Improving prospects for disabled jobseekers

The Recruitment Industry Disability Initiative (RIDI) is an independent not-for-profit group of employers and recruiters that have come together to drive change for disabled people in the UK jobs market. While the initiative aims to remove the barriers faced by the millions of disabled people who are entering or progressing through the UK jobs market, its annual awards celebrate best practice in the inclusion of disabled talent.
 
What we did
In 2015 BlueSky PR was chosen by RIDI Award media sponsor, Guidant Group, which is part of Impellam, to implement and manage a PR campaign to raise awareness of

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École Polytechnique

We have recently been engaged by École Polytechnique to promote the institution globally and raise its international profile to coincide with the launch of a new bachelor’s programme that will be taught in English for the first time in the university’s history.
 
Founded in 1794, École Polytechnique is considered domestically as an equivalent to Imperial or MIT, but is little known outside of France.  They are therefore looking to raise international visibility in order to attract the best students from across the globe.  École Polytechnique’s key strengths lie in their engineering and science research, which we are leveraging to

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The Desautels Faculty of Management at McGill University

The Desautels Faculty of Management at McGill University in Canada is a leading international business school which offers several degree programs at the undergraduate, masters, doctoral and executive-level, including a BCom, an MBA, a bilingual EMBA, and a PhD in Management.

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HEC Paris

HEC Paris – a leading European business school located close to the diverse Paris business community. Specialising in education and research in management, HEC Paris offers a complete range of educational programs for the business leaders of tomorrow. The school has earned international acclaim for its superior programs, ground-breaking research, and outstanding faculty and student body.

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European School of Management and Technology

The European School of Management and Technology (ESMT) was founded in October 2002 by 25 leading global companies. Based in Berlin, this leading European business school offers a full-time MBA and an Executive MBA program as well as executive education.

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Darden School of Business: University of Virginia

Darden is the business school of the University of Virginia in the USA. Founded in 1954 and based in Charlottesville, Virginia, the school is consistently highly ranked by both the Financial Times and the Economist. The school had made the decision to launch a new Global EMBA or executive MBA , which would feature study trips to key commercial markets around the world.

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emlyon

emlyon is one of France’s top business schools and also one of the global leaders in the teaching of entrepreneurship and the fostering of start-up businesses. Part of the ongoing strategy agreed between emlyon and BlueSky is to secure media coverage around new books written by the school’s faculty to demonstrate their expertise in key business areas.

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Prodigy Finance

Prodigy Finance is a specialist finance company founded by a group of graduates from the leading international business school, INSEAD. The company takes an innovative approach to student funding by setting up mechanisms by which a school’s alumni can, in effect, invest in the next generation students and, at the same time, earn an attractive rate of interest.

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The IMPM

The International Masters in Practising Management takes place across five different business schools in Brazil, China, India, Canada and the UK. Devised by world renowned management guru Henry Mintzberg, the program is often cited as the ‘Anti-MBA’ and adheres to Professor Mintzberg’s high-profile views on business education, focusing not on getting a better job, but doing a better job. The programme states a preference for candidates who have a minimum of 15 years’ management experience and sessions often take place in unusual environments such as long-distance hiking trips.