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From The BlueSky Team
Currently viewing the tag: "social media"

BranchOut – Facebook’s missing LinkedIn?

May 9, 2012 by Hannah Jones

At BlueSky PR we recognise the value of social media and are constantly looking at opportunities with emerging platforms. We know how important it is to utilise new sites, but we also need to remember that the ones we already have are constantly evolving, and we have to keep up-to-date with any changes.

One such example is BranchOut, which has grown into the largest professional networking app on Facebook. After launching in July 2010, it now has around 25 million users. [...]

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Have You Taken an Interest in Pinterest?

May 1, 2012 by Carly Smith

Launched in 2010, Pinterest is now the third most popular social network worldwide after Facebook  and Twitter . Unique users doubled from 2m in January 2012 to 4m in March 2012 and Public Relations is number six in the top ten audience interests. So can this fresh new platform add value to your business?

You may wonder if you have the time and resources to manage another social media account but Pinterest seems to have many unique attributes. Unlike other platforms, [...]

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Recruiter Q&A: webrecruit

April 2, 2012 by Vickie Collinge

For some recruitment businesses the decision to undertake PR can be a hard one. Recruitment is hugely results driven and ROI is easily measurable. PR is different and can take some time to see results. This month we speak to Lucy Heskins from webrecruit about the value of PR.

Why do you use PR?

PR is an effective way to get our brand out further. We recognised that in order to build our brand and communicate with publics we wouldn’t have reached [...]

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The Apprentice Watch: Lessons in damage control

March 28, 2012 by Vickie Collinge

The Apprentice is back on our screens for another episode tonight, and I hope they’ve learnt from last weeks’ dismal performance. The first episode provided enough examples of how not to run a business to fill many blogs, but the key lesson I learnt is how not to handle damage control.

Both teams were guilty of potentially damaging their reputation. For the boys it was the quality control disaster with their product. Several members recognised the ‘It’s a Bus’ bags were [...]

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Recruiter Q&A

January 31, 2012 by blueskypr

For some recruitment businesses, the decision to undertake PR can be a hard one. Recruitment is hugely results driven and ROI is easily measurable. PR is different, and it can take some time to see results. With this in mind, we thought we’d feature a Q&A in each newsletter with a recruiter who uses PR, and why they do so.

This edition we speak to David Press, Director at DMJ Recruitment.

Why do we use PR?

We use PR for a variety of [...]

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Social Media Tips: Google +

January 31, 2012 by blueskypr

In our last newsletter, we handed out some tips on how to use Facebook as a great way to find and engage with both clients and candidates. This time we’re looking at how Google + can help to grow your recruitment business.

There’s little doubt that Google+ has had a phenomenal start with over 90 million members and it looks like it’s set to stay. With the launch of Google+ business profile pages, all companies from small start-ups to large corporations will be [...]

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Using LinkedIn? Then use it properly!

December 12, 2011 by Steph King

It’s all very well registering on LinkedIn, but if you don’t use it correctly then you may as well have saved yourself the time and not bothered at all.  It still amazes me how many people fail to spend the time filling in their profile properly.  So why is it so important?

If you want to appear in searches, be accepted as a group member or connection then an incomplete profile is not the answer! It’s that simple.  Take for instance [...]

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Social Media Tips: Facebook

November 28, 2011 by Steph King

In our last newsletter, we handed out some tips on how to use Twitter to help grow your recruitment business. This time, we’re looking at how Facebook can also serve as a great way to find and engage with both clients and candidates.

When setting up your Facebook page, make sure that you create a company page rather than a group. This will allow you to gain likes for your page and more importantly a page enables greater interaction with your [...]

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Twitter: Uniting a nation

November 11, 2011 by Vickie Collinge

Today marked the 93rd anniversary of the the first Armistice Day, and as people across the UK prepared to pay their respects in the annual two minute silence, I found myself asking colleagues a rather odd question: will there be a Twitter silence as well?

To find the answer to this question I turned to Twitter itself and less than a minute later I had found the Twitter silence hashtag along with various supporting account profiles. Reading through the discussions I found [...]

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Old Dogs and New Tricks: my take on social media in recruitment

October 28, 2011 by Tracey Dunn

 

I have attended two recruitment in social media events recently and although I thought I was fairly social media savvy – I definitely learned some interesting new stuff showing that you can indeed teach an old dog new tricks!

The first was the UK Recruiter and  HB RIDA Directors’ Networking Event. The first presentation was from Sophie Relf the Head of Marketing Strategy at Guardian Jobs.  While I didn’t actually agree with a lot of her comments (‘social media is a walled [...]

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