The BlueSky PR Blog...
From The BlueSky Team
Currently viewing the tag: "Recruitment"

For some recruitment businesses the decision to undertake PR can be a hard one. Recruitment is hugely results driven and ROI is easily measurable. PR is different and can take some time to see results. This month we speak to Lucy Heskins from webrecruit about the value of PR.

Why do you use PR?

PR is an effective way to get our brand out further. We recognised that in order to build our brand and communicate with publics we wouldn’t have reached [...]

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Our own Managing Director, Tracey Dunn, appeared on stage at the Recruitment Agency Expo today to talk to the crowded theatre about the role of PR in building and communicating a brand and its evolving nature. Her points were certainly well received, but for those of you who couldn’t make it, here are a few of her key recommendations when it comes to building your brand profile:

A good brand grows your reputation and trust, making your organisation more attractive to not [...]

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We’ve read a lot of news stories lately saying that levels of graduate unemployment are high; it’s difficult to get a job as a graduate; or there are no opportunities out there for recent grads etc. In response to this, and as an organisation looking to grow and bring in new skills, we thought we would target the graduate audience with some new job opportunities.

So, over a week ago we started posting out adverts for three graduate recruits to come [...]

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I attended an APSCo members meeting last week and one of the items under discussion was a survey of 173 end user clients of APSCo members undertaken by Innergy.  The survey, ‘Raising the Bar’ asked a number of questions around the reasons for using recruiters, what they wanted to see from recruiters and how they viewed them.  The results of the survey showed that most organisations viewed recruiters somewhere between toleration and disgust. Hmm.

So what is the industry doing wrong – well according to the survey, end [...]

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I have read many articles and blog postings about the candidate experience – hell I even wrote one myself bemoaning the bad service candidates get in terms of engagement and feedback.

However, as someone who has been involved in recruiting for our own organisation over the past few weeks, I have been quite literally gobsmacked at the poor level of effort, courtesy and basic communication skills displayed by applicants.  We hear lots of stuff about how we need to really engage [...]

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Social media is an integral part of my job and as such, I often find myself looking through Twitter for interesting articles, or announcements that may be useful for clients. Some things you see are relevant, some are funny, and some are just odd! The latest article I read has to come under the latter. The title of the piece ‘Wear A Designer Logo To An Interview To Get Offered A 9% Higher Salary’ caught my eye, and although I [...]

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I was listening, as usual, to the Radio4 Today programme the other day as I was getting ready for work.  I had risen with a feeling of positive anticipation for the business year ahead.  We’d had to work harder than ever in 2010 but our turnover and profit were up on 09 and our work pipeline was looking good with a number of new retained contracts being signed.  And then on comes the grim reaper himself  Robert Peston ( who I am convinced really works for the [...]

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I am new to working within the recruitment sector but getting here hasn’t been the best experience, and I have to admit that it left me feeling somewhat negative towards recruitment consultancies. However since working at BlueSky I have met a lot of highly professional individuals within the sector, who are already changing my view that maybe recruiters aren’t all bad.  

In my job search experience I have come across some great consultants – they have listened and understood exactly [...]

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Might you be interested in working in PR if you could spend a big proportion of your time writing about interesting stuff and dealing with intelligent, informed people? If so, perhaps we should be talking! We’re looking for new people to join us – ideally with a background in journalism.

And why are we so interested in journalists? Because much of our time is spent in taking the knowledge inside our clients’ heads and turning it into written interesting, authoritative material [...]

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