Recruiter Q&A: webrecruit
For some recruitment businesses the decision to undertake PR can be a hard one. Recruitment is hugely results driven and ROI is easily measurable. PR is different and can take some time to see results. This month we speak to Lucy Heskins from webrecruit about the value of PR.
Why do you use PR?
PR is an effective way to get our brand out further. We recognised that in order to build our brand and communicate with publics we wouldn’t have reached [...]
Continue Reading →Recruiters – The client experience – will anything ever change?
I attended an APSCo members meeting last week and one of the items under discussion was a survey of 173 end user clients of APSCo members undertaken by Innergy. The survey, ‘Raising the Bar’ asked a number of questions around the reasons for using recruiters, what they wanted to see from recruiters and how they viewed them. The results of the survey showed that most organisations viewed recruiters somewhere between toleration and disgust. Hmm.
So what is the industry doing wrong – well according to the survey, end [...]
Continue Reading →Do Recruiters give themselves negative PR?
I am new to working within the recruitment sector but getting here hasn’t been the best experience, and I have to admit that it left me feeling somewhat negative towards recruitment consultancies. However since working at BlueSky I have met a lot of highly professional individuals within the sector, who are already changing my view that maybe recruiters aren’t all bad.
In my job search experience I have come across some great consultants – they have listened and understood exactly [...]
Continue Reading →Social media – how do recruiters compare?
Anyone reading this blog is likely to have found it through social media, so I don’t need to explain how much of a buzz there is around social media in recruitment at the moment. However as a PR company I like to think we have a slightly different take on it – although we know how to how to use these tools in the recruitment process, our focus is more on using social media to promote the recruiter’s brand and [...]
Continue Reading →Recruitment and company culture
I recently spent the day with Twenty Recruitment at a vision and values day they were holding for their most recent hires. I have to say it was really refreshing to see a recruitment firm not just talking the talk and paying lip service to the notion of values – but really living them. The firm has three values Life’s Short; Be Eclectic and Crystal Clear. Through the facilitator Rafe Offer, a marketing and branding expert, the new consultants [...]
Continue Reading →social media gurus – tru or false!
I was motivated to write this by reading some tweets from @mattalder – always an insightful tweeter and blogger, a true social media expert and occasionally grumpy old man ( no offence matt – you are probably younger than me!) He has been commenting recently on the amount of ‘social media experts’ there seem to be out there these days – but as he quite rightly says – to quote him word for word : “It’s doing my head in, [...]
Continue Reading →Social media – the darker side?
I had an e-mail shot the other day from a supplier to the recruitment industry. They wanted to test the power of viral marketing and were offering an incentive. All good stuff you might say – great marketing ploy – but then when I read on it actually left quite a nasty taste in my mouth. All you had to do was to mention the supplier on various social networks and you stood a chance of winning a [...]
Continue Reading →Recruitment and corporate image…yawn!
I look at loads of recruitment websites – and loads of recruitment brochures. And most of them are deadly dull. Now I know, as someone who has a lot of involvement in producing content for such things, that’s a pretty controversial statement. But it’s true. And it’s mainly because a lot of recruiters all say the same thing. Leaders in our field, passionate about client service, yadda yadda yadda.
Rewarding recruiters – is it all just about numbers?
Now here’s a debate. Should recruiters be rewarded solely on their billings? Should big billers be promoted into senior roles bcause they are big billers? Are big billers always the best managers?
Continue Reading →TECHNOLOGY – FRIEND OR FOE ?
If I read one more article about how technology is going to put traditional recruitment firms out of business, I think I might weep (with frustration). I have a few grey hairs ( well quite a lot actually) and I get so bored with the same old scaremongering thats trotted out during every recession! Now don’t get me wrong – I’m a big fan of technology. But, as I pointed out in my last post, it has to [...]
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