Crisis Communications: Rule Number 1 – Communicate!
It seems like an obvious rule, but all too often we see examples in the news of companies failing to implement the most important factor of any crisis communication: actually communicating.
The Costa Concordia cruise ship incident has been plastered all over the news this week and with the ongoing debate of how this disaster happened continuing, I have been eagerly looking at the reaction of the cruise ships owners, Costa Cruises.
So what have I found? Truth be told, the answer [...]
Continue Reading →When PR is more important than principles
This week, David Rowat was fired from his job at Argos for taking to Facebook to have a moan about a bad day at work.
Now, we don’t need to tell you that it’s inadvisable to badmouth your employer on social networks. It’s about as subtle as writing “I hate my job” on your forehead and even if it doesn’t get you in trouble, it certainly won’t single you out as an ideal candidate for promotion.
Under normal circumstances I would argue [...]
Continue Reading →CIPD – it’s time to get on message
I was having lunch with an employment journalist recently and we were discussing recent press releases put out by the CIPD. She had just received the release outlining the results of the CIPD/KPMG Labour Market Outlook. The opening lines of the release state that the report - and I quote : “.. indicates that private sector job creation will more than offset public sector job cuts in the final quarter of 2010.” It also talks about a net [...]
Continue Reading →social media gurus – tru or false!
I was motivated to write this by reading some tweets from @mattalder – always an insightful tweeter and blogger, a true social media expert and occasionally grumpy old man ( no offence matt – you are probably younger than me!) He has been commenting recently on the amount of ‘social media experts’ there seem to be out there these days – but as he quite rightly says – to quote him word for word : “It’s doing my head in, [...]
Continue Reading →Beware – it's Christmas
It’s nearly Christmas. You know what that means – presents, turkey, carols, and apparently danger according to the many press releases about the festive season (sigh). I was wondering whether to blog about this or not – after all, it’s only a fellow PR person trying to do their job – even if they do send out the same ‘beware at the Christmas party’ release every year. But then I saw a press release today that convinced me that I should [...]
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