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A press release is the most basic and most important tool for communicating with the media. Why? Simply because journalists and editors have become used to them and know how to deal with them or, in the majority of cases, how to delete them from their inbox.
A good press release encapsulates a story to gain media attention – a bit like a good mailshot in the recruitment sector. As with a mailshot it needs to be targeted, be relevant and [...]
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I was having lunch with an employment journalist recently and we were discussing recent press releases put out by the CIPD. She had just received the release outlining the results of the CIPD/KPMG Labour Market Outlook. The opening lines of the release state that the report - and I quote : “.. indicates that private sector job creation will more than offset public sector job cuts in the final quarter of 2010.” It also talks about a net [...]
Continue Reading →It’s nearly Christmas. You know what that means – presents, turkey, carols, and apparently danger according to the many press releases about the festive season (sigh). I was wondering whether to blog about this or not – after all, it’s only a fellow PR person trying to do their job – even if they do send out the same ‘beware at the Christmas party’ release every year. But then I saw a press release today that convinced me that I should [...]
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