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The title of this piece paraphrases (kind of) Sir Alex Ferguson’s initial response when asked his thoughts on Man Utd’s miraculous 1999 Champions League final win over Bayern Munich. It’s also a rather weak attempt to segway into a piece on how football generally seems not to get (or care about) PR.
The FA, not to mention UEFA and FIFA, consistently offers cock-up after cock-up when it comes to presenting themselves in a positive light. And Twitter has given the players [...]
Continue Reading →As Bob Dylan once said in ‘Subterranean Homesick Blues’ and perhaps he was right (mind you he also said not to wear sandals and I’ve never quite got to the bottom of that – perhaps there was another bit to the line which said ‘with socks’ but it got edited out). Anyway, let’s focus, even of it is the first day back in the office after all the festive fun. The point is that the media always seem to be [...]
Continue Reading →For some recruitment businesses, the decision to undertake PR can be a hard one. Recruitment is hugely results driven and ROI is easily measurable. PR is different, and it can take some time to see results. With this in mind, we thought we’d feature a Q&A in each newsletter with a recruiter who uses PR, and why they do so.
This edition we speak to Maggie Berry, Managing Director of Women in Technology.
Q: Why do you use PR?
A: We use PR [...]
If ever there is a time for a company’s comms machine to prove it’s worth, it is arguably when something goes wrong. It’s all very well pushing out self-congratulatory messages and engaging anyone who’ll listen whilst everything is ticking along nicely, but when the proverbial hits the fan? That’s when you earn your money…especially in the hyper competitive tech game. How Steve Jobs must have been looking down from his iCloud and laughing at the debacle of the Blackberry outage [...]
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This week, David Rowat was fired from his job at Argos for taking to Facebook to have a moan about a bad day at work.
Now, we don’t need to tell you that it’s inadvisable to badmouth your employer on social networks. It’s about as subtle as writing “I hate my job” on your forehead and even if it doesn’t get you in trouble, it certainly won’t single you out as an ideal candidate for promotion.
Under normal circumstances I would argue [...]
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I have a personal rule. No matter what my role in any organisation, I always make sure that I do one thing exceptionally well: I always do my best to get back to people.
It goes without saying that everyone can become very busy at times. It’s not always possible to return emails or phone calls straight away, I’m sure we’ve all been guilty of neglecting the odd response, but it makes a world of difference to your professional reputation if [...]
Continue Reading →When well-known Gallic philosopher/writer, Jean-Paul Sartre, came up with the phrase, “Hell is other people” , he very likely wasn’t commenting on the problems of talent planning in an SME. Far too busy quaffing red wine, smoking Gauloises and womanising was good old Jean-Paul. But the famous phrase does strike a bit of a chord in sunny Hertfordshire. Here we are in a rapidly growing PR company doing some really good work with great clients, both in the UK and [...]
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Those of you in the PR industry know that most PR companies are filled with passionate, intelligent people dedicated to helping great brands and businesses to communicate with their client base and with wider society through a variety of media and social media channels.
However, much of the wider public has only had access to one kind of PR – celebrity PR – and most notably, one name that crops up again and again, usually in relation to the well-known scandal [...]
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Here’s a fact, true of any company. If you employ press advisors and comms people, but get zero good press, somebody is not doing their job properly.
So, today we learn of Alan Johnson’s unfortunate personal problems and resulting resignation. And Andy Coulson resigns as head of comms for David Cameron in one of the most drawn out and predictable stories of the political year (I didn’t need to tap any phones to be absolutely sure he would resign over this [...]
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