PR Articles & Editorials...
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For some recruitment businesses, the decision to undertake PR can be a hard one. Recruitment is hugely results driven and ROI is easily measurable. PR is different, and it can take some time to see results. With this in mind, we thought we’d feature a Q&A in each newsletter with a recruiter who uses PR, [...]
Continue Reading →It seems like an obvious rule, but all too often we see examples in the news of companies failing to implement the most important factor of any crisis communication: actually communicating. The Costa Concordia cruise ship incident has been plastered all over the news this week and with the ongoing debate of how this disaster [...]
Continue Reading →The title of this piece paraphrases (kind of) Sir Alex Ferguson’s initial response when asked his thoughts on Man Utd’s miraculous 1999 Champions League final win over Bayern Munich. It’s also a rather weak attempt to segway into a piece on how football generally seems not to get (or care about) PR. The FA, not [...]
Continue Reading →As Bob Dylan once said in ‘Subterranean Homesick Blues’ and perhaps he was right (mind you he also said not to wear sandals and I’ve never quite got to the bottom of that – perhaps there was another bit to the line which said ‘with socks’ but it got edited out). Anyway, let’s focus, even [...]
Continue Reading →For some recruitment businesses, the decision to undertake PR can be a hard one. Recruitment is hugely results driven and ROI is easily measurable. PR is different, and it can take some time to see results. With this in mind, we thought we’d feature a Q&A in each newsletter with a recruiter who uses PR, [...]
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If ever there is a time for a company’s comms machine to prove it’s worth, it is arguably when something goes wrong. It’s all very well pushing out self-congratulatory messages and engaging anyone who’ll listen whilst everything is ticking along nicely, but when the proverbial hits the fan? That’s when you earn your money…especially in [...]
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This week, David Rowat was fired from his job at Argos for taking to Facebook to have a moan about a bad day at work. Now, we don’t need to tell you that it’s inadvisable to badmouth your employer on social networks. It’s about as subtle as writing “I hate my job” on your forehead [...]
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I have a personal rule. No matter what my role in any organisation, I always make sure that I do one thing exceptionally well: I always do my best to get back to people. It goes without saying that everyone can become very busy at times. It’s not always possible to return emails or phone [...]
Continue Reading →When well-known Gallic philosopher/writer, Jean-Paul Sartre, came up with the phrase, “Hell is other people” , he very likely wasn’t commenting on the problems of talent planning in an SME. Far too busy quaffing red wine, smoking Gauloises and womanising was good old Jean-Paul. But the famous phrase does strike a bit of a chord [...]
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