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A press release is the most basic and most important tool for communicating with the media. Why? Simply because journalists and editors have become used to them and know how to deal with them or, in the majority of cases, how to delete them from their inbox.
A good press release encapsulates a story to gain media attention – a bit like a good mailshot in the recruitment sector. As with a mailshot it needs to be targeted, be relevant and [...]
Continue Reading →Brand new you: Building brand and reputation within a recruitment business
Our own Managing Director, Tracey Dunn, presentation from the Recruitment Agency Expo
Our own Managing Director, Tracey Dunn, appeared on stage at the Recruitment Agency Expo today to talk to the crowded theatre about the role of PR in building and communicating a brand and its evolving nature. Her points were certainly well received, but for those of you who couldn’t make it, here are a few of her key recommendations when it comes to building your brand profile:
A good brand grows your reputation and trust, making your organisation more attractive to not [...]
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Media Relations in Action
The company
Twenty Recruitment was formed in January 2009, in the depths of the recession, by Paul Marsden and Adrian Kinnersley who were responsible for the rapid growth and sale of Astbury Marsden. The company specialises in mid to senior level appointments within the professional services, financial services and commerce & industry sectors across technology, finance and IT.
The challenge
While the company had recruited a number of senior consultants who were real experts in their field, in early 2009 [...]
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For some recruitment businesses, the decision to undertake PR can be a hard one. Recruitment is hugely results driven and ROI is easily measurable. PR is different, and it can take some time to see results. With this in mind, we thought we’d feature a Q&A in each newsletter with a recruiter who uses PR, and why they do so.
This edition we speak to David Press, Director at DMJ Recruitment.
Why do we use PR?
We use PR for a variety of [...]
Continue Reading →For some recruitment businesses, the decision to undertake PR can be a hard one. Recruitment is hugely results driven and ROI is easily measurable. PR is different, and it can take some time to see results. With this in mind, we thought we’d feature a Q&A in each newsletter with a recruiter who uses PR, and why they do so.
This edition we speak to Maggie Berry, Managing Director of Women in Technology.
Q: Why do you use PR?
A: We use PR [...]
For some recruitment businesses, the decision to undertake PR can be a hard one. Recruitment is hugely results driven and ROI is easily measurable. PR is different, and it can take some time to see results. With this in mind, we thought we’d feature a Q&A in each newsletter with a recruiter who uses PR, and why they do so. This edition we speak to David Leyshon, MD of specialist technical and engineering recruiter, CBSbutler.
Q: Why do you use PR?
A: We use PR [...]
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For those still not convinced of the benefits a bit of PR can do, we’ll be featuring a range of case studies to show you what you can do, and often on a small budget.
Campaign: The Global Snapshot
Client: Antal International
Budget: £25,000 annual budget
Antal International, a management recruitment specialist, operating in 30 countries worldwide, appointed BlueSky PR to look at the marketing challenges generated by its global reach. Whilst the 75 individual offices were well known within their domestic markets, its [...]
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