Case Study: Using LinkedIn to tackle business issues
The Company
Foyne Jones is a specialist recruiter of sales, managerial and executive appointments within the construction supplies and manufacturing sectors. With a background of professional sales within organisations such as Travis Perkins and Jewson, founders Jonathan Foyne and Peter Jones launched the company in 2003 in order to utilise their specialist sector knowledge.
The Challenge
Having recognised there is a lack of females in the construction supplies and merchants industry, Foyne Jones wanted to look at ways of addressing the issue and attracting [...]
Continue Reading →Old Dogs and New Tricks: my take on social media in recruitment
I have attended two recruitment in social media events recently and although I thought I was fairly social media savvy – I definitely learned some interesting new stuff showing that you can indeed teach an old dog new tricks!
The first was the UK Recruiter and HB RIDA Directors’ Networking Event. The first presentation was from Sophie Relf the Head of Marketing Strategy at Guardian Jobs. While I didn’t actually agree with a lot of her comments (‘social media is a walled [...]
Continue Reading →Recruiter Q&A
For some recruitment businesses, the decision to undertake PR can be a hard one. Recruitment is hugely result driven and ROI is easily measurable. PR is different, and can take some time to see results. With this in mind, we thought we’d feature a Q&A with a recruiter who uses PR, and why they do so. This edition we speak to Adrian Kinnersley, MD of multi sector professional recruiter Twenty Recruitment Group
Q: Why do you use PR?
A: We use PR to [...]
Continue Reading →Facebook – damaging candidate’s chances. A true story.
I came across an article on HR Zone recently claiming that social media is feared by some graduate recruiters. Why? It can result in unsuccessful and unproductive employees and some stated that social media was actually dangerous for a company’s reputation if staff members publicly posted content on there. This is not to say that recruiters are not using it – plenty are and very successfully. But what about the dangers of social media to potential candidates?
This got me thinking [...]
Continue Reading →Social media in recruitment workshop
I attended the Social Media in Recruitment Workshop last week hosted by Peter Gold and what a day it was. I had agreed to help Peter on the day and turned up at the British Library early to help set up; after the initial problem of not being able to get into the British Library (the gates were all locked up at 8:30) I was responsible for registering the delegates along with Lisa Scales and Claire Dalton and by 9:30 [...]
Continue Reading →The power of the tweet
Twitter – it’s like Marmite. It seems that you either love it or you hate it; or maybe more accurately you either use and benefit from it or you’re confused / uninterested / sceptical (perhaps all three.) I have certainly come across people from both camps, however the majority of recruitment professionals that I meet and talk to about Twitter give me that ‘look’ as if to say “I’m not convinced by your ‘Gen Y’ ways”. They just [...]
Continue Reading →Recruitment and corporate image…yawn!
I look at loads of recruitment websites – and loads of recruitment brochures. And most of them are deadly dull. Now I know, as someone who has a lot of involvement in producing content for such things, that’s a pretty controversial statement. But it’s true. And it’s mainly because a lot of recruiters all say the same thing. Leaders in our field, passionate about client service, yadda yadda yadda.
TECHNOLOGY – FRIEND OR FOE ?
If I read one more article about how technology is going to put traditional recruitment firms out of business, I think I might weep (with frustration). I have a few grey hairs ( well quite a lot actually) and I get so bored with the same old scaremongering thats trotted out during every recession! Now don’t get me wrong – I’m a big fan of technology. But, as I pointed out in my last post, it has to [...]
Continue Reading →WHO CARES ABOUT CANDIDATES
I was chatting to Alan Whitford recently of RCEuro .
To any innocent eavesdropper it would have sounded like an episode of grumpy old men/woman. You see Alan and I are from the old school of recruiters – before technology, before faxes – hell even before electronic typewriters. But during the last twenty odd years one thing has remained constant – the complaint from candidates about the candidate experience.
Continue Reading →Archives
- May 2012 (2)
- April 2012 (8)
- March 2012 (2)
- February 2012 (3)
- January 2012 (7)
- December 2011 (2)
- November 2011 (7)
- October 2011 (3)
- September 2011 (8)
- August 2011 (3)
- July 2011 (6)
- June 2011 (8)
- May 2011 (8)
- April 2011 (7)
- March 2011 (4)
- February 2011 (5)
- January 2011 (5)
- December 2010 (5)
- November 2010 (3)
- October 2010 (3)
- August 2010 (4)
- July 2010 (2)
- June 2010 (2)
- May 2010 (3)
- April 2010 (2)
- March 2010 (1)
- February 2010 (2)
- January 2010 (2)
- December 2009 (4)
- November 2009 (6)
- October 2009 (5)
Twitter:
- @RussellByrne have my shirt on today. couldnt believe it after being so glum for half an hour! 2012/05/14
- @Teri_Eth blue moon #thatisall 2012/05/13
- Omg. Oh yes. Oh yes #mcfc http://t.co/Y0KO2wtb 2012/05/13
- Cannot believe what I have just seen #barton 2012/05/13
- @MervynDinnen sitting here in my city shirt! Gulp 2012/05/13
Sign up for our Newsletter
Categories
- BlueSky (22)
- BlueSky news (27)
- business education (1)
- Employment (20)
- News (8)
- PR (24)
- PR for recruiters (16)
- Recruitment (27)
- Satisfaction surveys (1)
- Social Media (32)
- The Apprentice (11)
- Uncategorized (15)
Tags
#PRfail Ab Fab age agencies Blackberry BlueSky bonus business candidates career careers Christmas CIPD communications company culture crisis management CVs digital media economy employer brand Facebook Google graduates interviews jobs LinkedIn Linked In Management marketing media new recruit online recruitment performance PR press releases PR for recruiters PR for recruitment recruiters Recruitment social media stress The Apprentice Twitter unemployment workLog In
Search The Blog