The BlueSky PR Blog...
From The BlueSky Team
Currently viewing the tag: "media"
Brand new you: Building brand and reputation within a recruitment business
Our own Managing Director, Tracey Dunn, presentation from the Recruitment Agency Expo
Media Relations in Action
The company
Twenty Recruitment was formed in January 2009, in the depths of the recession, by Paul Marsden and Adrian Kinnersley who were responsible for the rapid growth and sale of Astbury Marsden. The company specialises in mid to senior level appointments within the professional services, financial services and commerce & industry sectors across technology, finance and IT.
The challenge
While the company had recruited a number of senior consultants who were real experts in their field, in early 2009 [...]
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For some recruitment businesses, the decision to undertake PR can be a hard one. Recruitment is hugely results driven and ROI is easily measurable. PR is different, and it can take some time to see results. With this in mind, we thought we’d feature a Q&A in each newsletter with a recruiter who uses PR, and why they do so.
This edition we speak to David Press, Director at DMJ Recruitment.
Why do we use PR?
We use PR for a variety of [...]
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I’m on on of my rants again I’m afraid.
OK so the euro zone is in chaos, the economy isn’t great and it looks as though we will have a few tough years before things get better. But do you know what? That’s life. In the good times, every person, every company and every country spent too much. Fact. So now we all have to take a bit of a hit and pay it back.
And while we’re about it I have to say that not every market is [...]
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I was listening, as usual, to the Radio4 Today programme the other day as I was getting ready for work. I had risen with a feeling of positive anticipation for the business year ahead. We’d had to work harder than ever in 2010 but our turnover and profit were up on 09 and our work pipeline was looking good with a number of new retained contracts being signed. And then on comes the grim reaper himself Robert Peston ( who I am convinced really works for the [...]
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I was having lunch with an employment journalist recently and we were discussing recent press releases put out by the CIPD. She had just received the release outlining the results of the CIPD/KPMG Labour Market Outlook. The opening lines of the release state that the report - and I quote : “.. indicates that private sector job creation will more than offset public sector job cuts in the final quarter of 2010.” It also talks about a net [...]
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Following on from Steph’s post on the changing nature of PR, I began thinking about other ‘myths’ in PR. It’s often something that’s misunderstood, as we have experienced firsthand. So here are my top 5 PR fictions – and the facts:
PR is all parties – If the media was anything to go by, we’d all be sipping cocktails, planning parties and basically be too drunk to do anything else – think Samantha Jones from Sex and the City or Eddie [...]
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