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From The BlueSky Team
Currently viewing the tag: "marketing"

Why survey your clients?

April 23, 2012 by Belinda Harris

When you buy something online from eBay or Amazon, use an online help desk or even when you get your car serviced, you will, more likely than not, be sent a questionnaire asking you to rate your experience.

I never tire of these questionnaires because, after years of evaluating customer/ client satisfaction surveys, I am always pleased to see a company that understands the value of feedback on its service delivery and performance.

However, client/customer satisfaction surveys should not be the exclusive [...]

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Brand New You – Building brand and reputation within a recruitment business

February 24, 2012 by blueskypr

Brand new you: Building brand and reputation within a recruitment business

Our own Managing Director, Tracey Dunn, presentation from the Recruitment Agency Expo

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Twenty logo

Case Study: Twenty Recruitment

January 31, 2012 by blueskypr

Media Relations in Action

The company

Twenty Recruitment was formed in January 2009, in the depths of the recession, by Paul Marsden and Adrian Kinnersley who were responsible for the rapid growth and sale of Astbury Marsden. The company specialises in mid to senior level appointments within the professional services, financial services and commerce & industry sectors across technology, finance and IT.

 

The challenge

While the company had recruited a number of senior consultants who were real experts in their field, in early 2009 [...]

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Old Dogs and New Tricks: my take on social media in recruitment

October 28, 2011 by Tracey Dunn

 

I have attended two recruitment in social media events recently and although I thought I was fairly social media savvy – I definitely learned some interesting new stuff showing that you can indeed teach an old dog new tricks!

The first was the UK Recruiter and  HB RIDA Directors’ Networking Event. The first presentation was from Sophie Relf the Head of Marketing Strategy at Guardian Jobs.  While I didn’t actually agree with a lot of her comments (‘social media is a walled [...]

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Unmarketing & sexy thinking – my take on Jobsite’s Fresh Thinking event

May 27, 2011 by Tracey Dunn

I had the pleasure of being one of the guests at  Jobsite’s Fresh Thinking event on Wednesday. I wasn’t sure what to expect.  I see myself as fairly social media savvy and so wasn’t sure that I would learn anything new. What I forgot was that sometimes you may not learn anything  new – but you  learn how the apply the things that you do know in a different way – and Scott Stratten  certainly did that for me.  Some of the takeaways [...]

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People take Facebook very seriously

Are we headed for a brand backlash?

December 8, 2010 by blueskypr

People take Facebook very seriously

The internet is a wonderful thing. Online shopping has enabled me to so far buy all of my Christmas presents without physically visiting a single shop, and thanks to Facebook I know that my friend in America is having a baby and has put up her Christmas tree. But when it comes to businesses and their use of online marketing, are we heading for a backlash?

Ahead of moving into my new flat I’ve been searching [...]

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The changing nature of PR

October 21, 2010 by Steph King

What is your definition of PR? In our monthly team meeting here at BlueSky we discussed the various clients we have and what level of PR support we provide them. One interesting question that was raised was do our clients, and do people on the whole get PR? If you asked 10 people how they defined PR I am pretty sure that the vast majority would say it was getting an organisation’s name into the news.

This might be a part [...]

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Recruiters – do you leverage your PR?

August 27, 2010 by blueskypr

You may have seen our recent post on Greg Savage’s ‘The Savage Truth’ blog (click here!) But if you were unlucky enough to miss it, do not fear, here it is:

Investing in PR is key for recruiters who want to boost their brand in the eyes of their clients, candidates and even potential employees for themselves – however that’s really only half the story. What should recruiters do to really leverage that PR coverage and make sure [...]

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BlueSky PR needs YOU!

July 21, 2010 by Tracey Dunn

Further to our recent post Working in PR for Grown Ups, we had lots of response from some great freelance journalists – the problem was they wanted to stay as freelance journalists and what we need is someone who can not only write – and write well –  but who can also account manage.

We’ve had a lot of new business wins recently – and have a raft of potential client meetings stretching into the autumn.  Clients we [...]

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social media gurus – tru or false!

February 26, 2010 by Tracey Dunn

I was motivated to write this by reading some tweets from @mattalder – always an insightful tweeter and blogger, a true social media expert and occasionally grumpy old man ( no offence matt – you are probably younger than me!) He has been commenting recently on the amount of ‘social media experts’ there seem to be out there these days – but as he quite rightly says – to quote him word for word : “It’s doing my head in, [...]

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