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Case Study: Twenty Recruitment

January 31, 2012 by Andie Hill

Media Relations in Action The company Twenty Recruitment was formed in January 2009, in the depths of the recession, by Paul Marsden and Adrian Kinnersley who were responsible for the rapid growth and sale of Astbury Marsden. The company specialises in mid to senior level appointments within the professional services, financial services and commerce & [...]

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Old Dogs and New Tricks: my take on social media in recruitment

October 28, 2011 by Tracey Dunn

  I have attended two recruitment in social media events recently and although I thought I was fairly social media savvy – I definitely learned some interesting new stuff showing that you can indeed teach an old dog new tricks! The first was the UK Recruiter and  HB RIDA Directors’ Networking Event. The first presentation [...]

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Unmarketing & sexy thinking – my take on Jobsite’s Fresh Thinking event

May 27, 2011 by Tracey Dunn

I had the pleasure of being one of the guests at  Jobsite’s Fresh Thinking event on Wednesday. I wasn’t sure what to expect.  I see myself as fairly social media savvy and so wasn’t sure that I would learn anything new. What I forgot was that sometimes you may not learn anything  new – but you  [...]

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People take Facebook very seriously

Are we headed for a brand backlash?

December 8, 2010 by Sam Woodward

The internet is a wonderful thing. Online shopping has enabled me to so far buy all of my Christmas presents without physically visiting a single shop, and thanks to Facebook I know that my friend in America is having a baby and has put up her Christmas tree. But when it comes to businesses and [...]

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The changing nature of PR

October 21, 2010 by Steph King

What is your definition of PR? In our monthly team meeting here at BlueSky we discussed the various clients we have and what level of PR support we provide them. One interesting question that was raised was do our clients, and do people on the whole get PR? If you asked 10 people how they [...]

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Recruiters – do you leverage your PR?

August 27, 2010 by Sam Woodward

You may have seen our recent post on Greg Savage’s ‘The Savage Truth’ blog (click here!) But if you were unlucky enough to miss it, do not fear, here it is: Investing in PR is key for recruiters who want to boost their brand in the eyes of their clients, candidates and even potential employees [...]

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BlueSky PR needs YOU!

July 21, 2010 by Tracey Dunn

Further to our recent post Working in PR for Grown Ups, we had lots of response from some great freelance journalists – the problem was they wanted to stay as freelance journalists and what we need is someone who can not only write – and write well –  but who can also account manage. We’ve had [...]

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social media gurus – tru or false!

February 26, 2010 by Tracey Dunn

I was motivated to write this by reading some tweets from @mattalder – always an insightful tweeter and blogger, a true social media expert and occasionally grumpy old man ( no offence matt – you are probably younger than me!) He has been commenting recently on the amount of ‘social media experts’ there seem to [...]

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Social media – the darker side?

February 9, 2010 by Tracey Dunn

    I had an e-mail shot the other day from a supplier to the recruitment industry.  They wanted to test the power of viral marketing and were offering an incentive.  All good stuff you might say – great marketing ploy – but then when I read on it actually left quite a nasty taste [...]

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Recruitment and corporate image…yawn!

November 29, 2009 by Tracey Dunn

I look at loads of recruitment websites – and loads of recruitment brochures. And most of them are deadly dull. Now I know, as someone who has a lot of involvement in producing content for such things, that’s a pretty controversial statement. But it’s true.  And it’s mainly because a lot of recruiters all say the [...]

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