BranchOut – Facebook’s missing LinkedIn?
At BlueSky PR we recognise the value of social media and are constantly looking at opportunities with emerging platforms. We know how important it is to utilise new sites, but we also need to remember that the ones we already have are constantly evolving, and we have to keep up-to-date with any changes.
One such example is BranchOut, which has grown into the largest professional networking app on Facebook. After launching in July 2010, it now has around 25 million users. [...]
Continue Reading →Social Media Tips: Facebook
In our last newsletter, we handed out some tips on how to use Twitter to help grow your recruitment business. This time, we’re looking at how Facebook can also serve as a great way to find and engage with both clients and candidates.
When setting up your Facebook page, make sure that you create a company page rather than a group. This will allow you to gain likes for your page and more importantly a page enables greater interaction with your [...]
Continue Reading →Old Dogs and New Tricks: my take on social media in recruitment
I have attended two recruitment in social media events recently and although I thought I was fairly social media savvy – I definitely learned some interesting new stuff showing that you can indeed teach an old dog new tricks!
The first was the UK Recruiter and HB RIDA Directors’ Networking Event. The first presentation was from Sophie Relf the Head of Marketing Strategy at Guardian Jobs. While I didn’t actually agree with a lot of her comments (‘social media is a walled [...]
Continue Reading →Is good customer service dead and buried?
You only have to glance online to hear nightmare stories of poor customer service, and like most of us I have had my fair share. Only last week I had the ‘pleasure’ of flying Ryanair and experienced its awful service. Whilst I understand the phrase ‘you get what you pay for’ – surely speaking to customers with no respect, or worse still, rudely shouldn’t happen regardless of whether you are flying on a low cost airline?
On my way on to [...]
Continue Reading →There’s a drumming inside my head …and it’s social media
I have just returned from just under three weeks away. I had a great time travelling around the States. And as I always do when I am on holiday, I take my blackberry but I turn off data roaming. No e-mail, no Twitter, no Facebook…. and definitely no logging on to free wifi ..nothing. And it was soooo liberating.
Now don’t get me wrong – I am a huge fan of social media and you’ll regularly find me tweeting away, ‘working’ [...]
Continue Reading →When PR is more important than principles
This week, David Rowat was fired from his job at Argos for taking to Facebook to have a moan about a bad day at work.
Now, we don’t need to tell you that it’s inadvisable to badmouth your employer on social networks. It’s about as subtle as writing “I hate my job” on your forehead and even if it doesn’t get you in trouble, it certainly won’t single you out as an ideal candidate for promotion.
Under normal circumstances I would argue [...]
Continue Reading →Why people power did not close The News of the World
I bought the last copy of The News of The World last Sunday. Not because I supported the paper in any way shape or form but, from a professional point of view, I wanted to own a piece of publishing history. I can’t remember a time in my whole life ( almost half a century) an instance of a newspaper closing down in the midst of such a scandal.
However, I have heard a lot of people talking about how we should celebrate the [...]
Continue Reading →Connectiquette
Having just heard the new phrase ‘Connectiquette’ I decided to look into the etiquette of managing connections online.
Technology has brought us all closer together. Social networks have provided platforms making it easy to connect with long-lost friends and family, new friends, business colleagues and other people who have similar interests, aspirations and goals. They have also become crucial in job search and career management.
However good etiquette is still essential. Its infuriating when you get inundated with asks and requests [...]
Continue Reading →I had the pleasure of being one of the guests at Jobsite’s Fresh Thinking event on Wednesday. I wasn’t sure what to expect. I see myself as fairly social media savvy and so wasn’t sure that I would learn anything new. What I forgot was that sometimes you may not learn anything new – but you learn how the apply the things that you do know in a different way – and Scott Stratten certainly did that for me. Some of the takeaways [...]
Continue Reading →Are we headed for a brand backlash?
People take Facebook very seriously
The internet is a wonderful thing. Online shopping has enabled me to so far buy all of my Christmas presents without physically visiting a single shop, and thanks to Facebook I know that my friend in America is having a baby and has put up her Christmas tree. But when it comes to businesses and their use of online marketing, are we heading for a backlash?
Ahead of moving into my new flat I’ve been searching [...]
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