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BranchOut – Facebook’s missing LinkedIn?

May 9, 2012 by Hannah Jones

At BlueSky PR we recognise the value of social media and are constantly looking at opportunities with emerging platforms. We know how important it is to utilise new sites, but we also need to remember that the ones we already have are constantly evolving, and we have to keep up-to-date with any changes.

One such example is BranchOut, which has grown into the largest professional networking app on Facebook. After launching in July 2010, it now has around 25 million users. [...]

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Social Media Tips: Facebook

November 28, 2011 by Steph King

In our last newsletter, we handed out some tips on how to use Twitter to help grow your recruitment business. This time, we’re looking at how Facebook can also serve as a great way to find and engage with both clients and candidates.

When setting up your Facebook page, make sure that you create a company page rather than a group. This will allow you to gain likes for your page and more importantly a page enables greater interaction with your [...]

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Old Dogs and New Tricks: my take on social media in recruitment

October 28, 2011 by Tracey Dunn

 

I have attended two recruitment in social media events recently and although I thought I was fairly social media savvy – I definitely learned some interesting new stuff showing that you can indeed teach an old dog new tricks!

The first was the UK Recruiter and  HB RIDA Directors’ Networking Event. The first presentation was from Sophie Relf the Head of Marketing Strategy at Guardian Jobs.  While I didn’t actually agree with a lot of her comments (‘social media is a walled [...]

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coins customer_service

Is good customer service dead and buried?

October 20, 2011 by Steph King

You only have to glance online to hear nightmare stories of poor customer service, and like most of us I have had my fair share. Only last week I had the ‘pleasure’ of flying Ryanair and experienced its awful service. Whilst I understand the phrase ‘you get what you pay for’ – surely speaking to customers with no respect, or worse still, rudely shouldn’t happen regardless of whether you are flying on a low cost airline?

On my way on to [...]

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There’s a drumming inside my head …and it’s social media

September 2, 2011 by Tracey Dunn

I have just returned from just under three weeks away.  I had a great time travelling around the States.  And as I always do when I am on holiday, I take my blackberry but I turn off data roaming. No e-mail, no Twitter, no Facebook…. and definitely no logging on to free wifi ..nothing.  And it was soooo liberating.

Now don’t get me wrong – I am a huge fan of social media and you’ll regularly find me tweeting away, ‘working’ [...]

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thumbsdown

When PR is more important than principles

August 26, 2011 by blueskypr

This week, David Rowat was fired from his job at Argos for taking to Facebook to have a moan about a bad day at work.

Now, we don’t need to tell you that it’s inadvisable to badmouth your employer on social networks. It’s about as subtle as writing “I hate my job” on your forehead and even if it doesn’t get you in trouble, it certainly won’t single you out as an ideal candidate for promotion.

Under normal circumstances I would argue [...]

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Why people power did not close The News of the World

July 12, 2011 by Tracey Dunn

I bought the last copy of The News of The World last Sunday. Not because I supported the paper in any way shape or form but, from a professional point of view, I wanted to own a piece of publishing history. I can’t remember a time in my whole life ( almost half a century)  an instance of a newspaper closing down in the midst of such a scandal. 

However, I have heard a lot of people talking about how we should celebrate the [...]

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Etiquette

Connectiquette

July 1, 2011 by blueskypr

Having just heard the new phrase ‘Connectiquette’ I decided to look into the etiquette of managing connections online.

Technology has brought us all closer together.  Social networks have provided platforms making it easy to connect with long-lost friends and family, new friends, business colleagues and other people who have similar interests, aspirations and goals. They have also become crucial in job search and career management.   

However good etiquette is still essential. Its infuriating when you get inundated with asks and requests [...]

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Unmarketing & sexy thinking – my take on Jobsite’s Fresh Thinking event

May 27, 2011 by Tracey Dunn

I had the pleasure of being one of the guests at  Jobsite’s Fresh Thinking event on Wednesday. I wasn’t sure what to expect.  I see myself as fairly social media savvy and so wasn’t sure that I would learn anything new. What I forgot was that sometimes you may not learn anything  new – but you  learn how the apply the things that you do know in a different way – and Scott Stratten  certainly did that for me.  Some of the takeaways [...]

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People take Facebook very seriously

Are we headed for a brand backlash?

December 8, 2010 by blueskypr

People take Facebook very seriously

The internet is a wonderful thing. Online shopping has enabled me to so far buy all of my Christmas presents without physically visiting a single shop, and thanks to Facebook I know that my friend in America is having a baby and has put up her Christmas tree. But when it comes to businesses and their use of online marketing, are we heading for a backlash?

Ahead of moving into my new flat I’ve been searching [...]

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